Good Company Seal: Responsible Firms Only Apply

August 14, 2009

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A new seal of approval is intended to steer consumers to companies that operate under best practices in corporate social responsibility, including the environment.

In addition to not harming the environment, to receive the Good Company Seal a firm must demonstrate proper treatment of its employees, suppliers, consumers and the community it operates in, according to a press release.

The Good Company Seal is being developed and marketed by Iconoclasts Inc.

Qualifying companies can use the seal on all product packaging, signage, consumer and trade advertising, as well as public relations communications.

Applications are reviewed by an committee comprised of consumers, researchers and business professionals who agree to a strict code of ethics, to ensure that companies carrying the Good Company Seal have met the qualifications.

This is not the only consumers’ seal of approval regarding the environment or corporate social responsibility.

A new federal ‘BioPreferred” label would give marketers of certain products – those composed “wholly or significantly of renewable plant, animal, marine or forestry materials” – a new way to present their products on retail shelves. Additionally, companies using the items in their operations might be able to claim a certain level of environmental stewardship. The voluntary label program, proposed by the U.S. Department of Agriculture, could apply to up to 15,000 products already on the market.

Good Housekeeping magazine, renowned for its Seal of Approval, is adding a Green Seal of Approval, as well.

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Reader Comments

The Good Company Seal sounds like a good idea. A visit to their website give no information about who is behind it except “Professionally speaking, we are a fully independent company with a strict code of ethics that ensures that those who carry the Good Company Seal deserve it. ”

They will have a hard time being credible without some very real and transparent credentials behind them, especially as more and more ‘certifications’ pop up.

Jane Tabachnick | August 15th, 2009

Do we really need another eco-certification? Eco-standardization, maybe. But more certifications, organizations, obligations, etc.? Seriously?

Gregg LaBar | August 17th, 2009

Isn’t GoodGuide (http://www.goodguide.com) already doing this?

John Hammer | August 24th, 2009

Can you tell me how I go about obtaining a seal for my website

Bob Hern | September 22nd, 2009

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