Consumers Identify with Environmental Impact Issues
Consumer awareness of the environmental impact generated by various products has risen significantly since 2004. In particular, more consumers have begun to realize that the impact of appliances, electronics, and electricity is important, according to the Natural Marketing Institute.
Consumers have been exposed to more information regarding the environmental concerns associated with these product categories through the media, as stories about the need to recycle electronics and the potential dangers of chemicals in consumer products have become commonplace. In addition, recent communications for many of these products leverage dual messages: the financial rewards of resource-efficiency and the reduction in environmental impact. Resource efficiency may come through conservation in appliances, electronics, and vehicles or via alternative products such as home-filtered water.
With these growing concerns about damaging the environment, manufacturers will find more eager consumers of green alternatives, and continued innovation of green products is needed to meet the changing landscape.
Energy Manager News
- Making Solar Inverters Smarter
- Unlocking the Power of Building Data
- Lockheed Martin Installs the GridStar Storage System at Syracuse Facility
- Schneider Electric Unveils Continuous Efficiency
- Avista Lauds ‘Fair’ Settlement in Idaho Rate Case
- BGE’s SEED Program Offers Energy Discounts to 19 Commercial Customers
- Retailer Offers 100% Solar Plan in Texas
- Dissecting the Data Revolution