Environmental Leader

Consumer awareness of the environmental impact generated by various products has risen significantly since 2004. In particular, more consumers have begun to realize that the impact of appliances, electronics, and electricity is important, according to the Natural Marketing Institute.

Consumers have been exposed to more information regarding the environmental concerns associated with these product categories through the media, as stories about the need to recycle electronics and the potential dangers of chemicals in consumer products have become commonplace. In addition, recent communications for many of these products leverage dual messages: the financial rewards of resource-efficiency and the reduction in environmental impact. Resource efficiency may come through conservation in appliances, electronics, and vehicles or via alternative products such as home-filtered water.

With these growing concerns about damaging the environment, manufacturers will find more eager consumers of green alternatives, and continued innovation of green products is needed to meet the changing landscape.