September 2, 2009
The Five Stages of Adopting Corporate Sustainability
Adopting sustainability as a goal now will help corporations develop business models that will leave competitors scrambling to catch up, according to a new report from the Harvard Business Review.
The report, “Why Sustainability is now the Key Driver of Innovation (PDF),” lays out five stages for successfully adopting corporate sustainability. Authors came to their conclusions by looking at best practices at companies such as HP, Wal-Mart, Clorox and others.
Stage 1 – Viewing compliance as opportunity.
The stick is sometimes more compelling than the carrot, but companies should not view sustainability….
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Reader Comments
The factors missing in this is profitability and stock value. Those of us who sit in sustainability meetings everyday, know that making money always trumps going green.
Bob | September 3rd, 2009
What people fail to realize is that sustainability
significantly addresses the economic impact
as well. Sustainable building, design
and business
processes reduce operating costs – thus impacting
an organization’s economic
bottom
line.
Josh Maloney | September 3rd, 2009
useful one
gokila | May 10th, 2011