Less Scrutiny Paid to Companies Calling Themselves ‘Green’

September 18, 2009

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There has been a slight decrease in scrutiny over companies calling themselves “green,” according to a recent survey of supply chain professionals.

While about 28 percent of firms report a “large increase” in such scrutiny, compared to about 25 percent last year, the number of executives reporting a simple “increase” from 2008 to 2009 has declined, according to the North American Supply Chain Carbon & Sustainability report (PDF download, registration required).

The net result is a slight decrease in executives seeing increased scrutiny over “green” company claims.

In a strange dichotomy in the supply chain, another finding of the Eyefortransport study shows that more respondents see environmental programs increasing supply chain efficiencies, while a corresponding amount see environmental programs not affecting supply chain efficiencies, resulting in no net increase/decrease.

The survey was conducted in August, with more than 130 supply chain professionals responding. About 38 percent of respondents were in the transportation/logistics sector, with 9 percent in retail/CPG and 6 percent in food.

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Reader Comments

Is this saying that companies that call themselves green are receiving less scrutiny to ascertain those claims or that companies that proclaim themselves green are receiving less overall scrutiny from somewhere? A slight decrease in increase? What?

Liam | September 18th, 2009

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