September 23, 2009
CSR Investments Up Despite Economy
The economic recession has not put an end to corporate citizenship. Based on current economic conditions, 15 percent of companies are increasing their research and development for new sustainable products; 11 percent are increasing corporate citizenship marketing and communications; and 10 percent are increasing local and/or domestic sourcing or manufacturing, according to a new study from the Hitachi Foundation and the Boston College Center for Corporate Citizenship.
The study finds that about 54 percent of U.S. senior executives believe corporate citizenship is even more important in a recession with 54 percent now….
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Reader Comments
How can sustainable energy companies and research not be expanding right now. The idea that what has always been always will be is no longer part of the US psychology. We all know change is now, so that’s where the money goes too.
EcoGirl | September 24th, 2009