October 1, 2009

‘Natural,’ ‘Recyclable,’ ‘Renewable’ Terms Resonate Most with Consumers

Bookmark and Share Email this story Print this post Add your comments

About 84 percent of consumers think of “green” products as those that are made of recyclable or reusable material, or include such packaging, according to new research from Grail Research.

About 78 percent associate “green” products as being energy efficient or using renewable energy, according to “The Green Revolution” report (PDF).

Another top association for consumers was that green products are made with natural or organic ingredients. About 71 percent of consumers made that association.

When it comes to water, however, only 30 percent of consumers considered reducing water use to be a green practice, according to the report.

Bookmark and Share Email this story Print this post Add your comments

Advertisers

Join the Discussion

Get EL Daily in your inbox, subscribe to free newsletter

Recent Daily News [ see all ]

  • 02/09/2010
  • 02/08/2010
  • 02/05/2010

Recent Jobs

Post a Job
Jobs powered by Simply Hired

Comments and Discussions

John Bergdoll on Accidental to Purposeful Sustainability: Using What You Already Have to Grow Sustainability
"I was following the logic your article..."

Liz Amason on Clorox Comes Clean With Chemical Content on Web Site
"But look at their ingredients listings. For example, their regular liquid bleach..."

Rigidflexibility on Companies Going Green Should Ignore Green Consumer
"I was about to market a metal working fluid that is 98>% Soybean oil and..."

Stuart on Canadian Environment Minister Denounces Quebec Vehicle Emissions Regs
"Canadians have been waiting for the feds to act on climate change for..."

Steve Wolford on Sports Teams Embrace Sustainability
"Hello Environmental Leader, We just returned from the National Sport Forum in Baltimore. Team and..."

Mauibrad on Bipartisan Senatorial Effort Seeks Cap and Trade for non-CO2 Emissions
"Finally some enlightened ideas out of Congress!"

Cameron Green on Data Centers Can Apply for Energy Star Rating in June
"I did a blog post about this. Essentially PUE doesn’t give you very much..."