October 16, 2009
Disney, Microsoft, Google Viewed as Most Reputable Firms
Walt Disney Co. took the top spot in the Boston College-Reputation Institute 2009 CSR Index, which generally showed financial companies falling in the list as consumer brands rise.
Other companies in the top 10, in descending order, were: Microsoft, Google, Honda of America, Johnson & Johnson, PepsiCo., General Mills, Kraft Foods, Campbell Soup Company and FedEx.
The companies were ranked on a scale of 1 to 100. Disney scored 79.52, while the lowest company in the top 50, BJ’s Wholesale Club, scored a 69.32.
Retailers continue their march onto the list. Last year just four retailers were ranked. This year 11 were ranked.
Following are the top 50 firms ranked by the index.
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