When Explaining Smart Grid Benefits, Keep it Simple
When explaining the benefits of the smart grid, consumers relate most to terms such as “budget billing,” “flat billing” and “peak pricing.” They do not relate well to terms like “green pricing” or “fuel supply billing,” according to “Green Gap Redux: Green Words Gone Wrong,” a report from EcoAlign. The report is based on results from the EcoPinion Survey.
The survey looked at consumer perception of terms that might be used to describe billing associated with smart grids, using a scale of 1 to 10, with “1” being “no understanding/don’t know” and “10” being “very good understanding.” In the above chart, green represents a higher level of understanding and red represents a lower level of understanding.
The following chart shows whether consumers have positive, neutral or negative connotations with the same terms.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Anaerobic Digester Project Starts on Long Island, NY
- Seward to Use Resurrection Bay for Heat
- An Iconic Structure Gets Certified Silver By Leeds
- Sioux City, Woodbury County Getting LED Upgrade
- Buzz Oates Group Mounts Big LED Retrofit Project in Sacramento
- ORNL Building Efficiency Software Available as Open Source Code
- General Mills: We’ll Invest $100M to Reduce Greenhouse Gas Emissions
- Oregon Correctional Institution Saves with LEDs