In ‘Apathy Gap,’ Energy Efficiency at Home Ranks Low
When asked what two home improvement projects consumers would consider if they were given $10,000, improvements related to energy efficiency were outweighed by kitchen/bathroom improvements and new flooring.
About 37 percent of consumers listed the kitchen/bathroom as the highest priority, and 33 percent looked to their flooring needs, according to the Energy Pulse 2009 study from the Shelton Group.
Just last year, replacing windows (35 percent) and replacing HVAC/furnace (27 percent) ranked No. 1 and No. 2, respectively.
Consumers would be willing to see their energy costs rise 70 percent before feeling forced to make home energy efficiency improvements, the survey found. Suzanne Shelton, whose firm conducted the study, calls this the “apathy gap.”
“Here consumers are willing to waste more than $1,500 a year, or more than $4 a day, before they’ll take action,” Shelton said.
Energy Manager News
- Clauses to Consider in Green Leases
- Bahama Yacht Club to Generate Power from Solid Waste
- Duke Energy, USF Launch Solar Battery Research Initiative
- Energy Storage Helps Hotel Reduce Demand Charges by 10%
- EU Smart Campus Pilot Achieves 30% Energy Savings
- Uline to Operate 130 GenDrive Fuel Cell Units from Plug Power
- Los Angeles Shopping Center Installs 504 kW Solar
- SustainCo Wins $575,000 Contract for Energy Management Controls