November 10, 2009
Environment Top Issue Consumers Want From New Media Communications
About 26 percent of consumers list the environment as a corporate responsibility issue they want businesses to address through new media, according to the 2009 Cone Consumer New Media Study (registration required).
That puts the environment narrowly ahead of health and wellness (24 percent) and ethics (20 percent).
When using new media to communicate corporate responsibility efforts, consumers think companies should focus on:
- what’s in products and how they’re made (85 percent)
- additional details about information, labels and claims first seen offline (83 percent)
- providing a forum for consumers to voice concerns over business practices (82 percent)
- reporting progress on social and environmental issues (82 percent)
- advocating for social or environmental issues (80 percent)
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Reader Comments
I think it’s a great idea for all businesses to provide ( or be registered on)some sort of public forum/s and be answerable to the end consumer on a variety of issues about their products and services. Being transparent is a very important factor and any business who has the highest values and ethics and concerned with our environment and social issues and the health and wellness of it’s customers, shouldn’t have anything at all to worry about.
Karen @ Pledging for Change | January 24th, 2011