Lowe’s Markets Home Energy at In-store Destination Points
Lowe’s new Energy Central destination points in 21 California stores are positioned to sell consumers on a range of energy saving products at one central location in the store.
Competitor Home Depot also features “Eco Options” products and signage in its nearly 1,900 U.S. stores.
The Energy Central destination points play up three main marketing points: measure, reduce and generate, according to a press release.
Consumers are urged to measure how much energy they use with power monitors and other electronic devices that are always plugged in.
On the “reduce” front, consumers are showed how to reduce energy use with CFLs and other energy efficient items.
Finally, consumers are exposed to solar panels that help generate electricity.
The Lowe’s locations have a touch-screen information kiosk that helps customers evaluate energy needs.
“Homeowners are paying more attention than ever to their utility bills, and the first step to saving energy is tracking where it’s going,” said Nick Canter, Lowe’s executive vice president of merchandising.
In addition to offering solar panels on-site, Lowe’s is selling utility-connected wind turbines by special order. The 10,000 watt Excel-S turbine by Bergey Windpower is installed on a 100-foot tower, and suitable for small businesses, as well as rural homes and farms. Another wind turbine, Cascade Renewable Energy’s 1,000 watt Swift Wind Turbine, has a seven-foot wingspan and can be mounted to a rooftop or pole in both urban and suburban areas.
Lowe’s is providing customers with information about tax credits and incentive for eligible solar power and wind-generating systems.
For a list of stores with the Energy Central destination points, click here.
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