December 21, 2009
Tree Washing, Gray Washing And Green Washing
Are some marketing and media companies engaging in “tree washing” or “gray washing” as well as “green washing?” At the Sustainable Media Climate Symposium in Manhattan, Don Carli, director of the Institute for Sustainable Communication, quantified how the carbon footprint of electric-powered digital media is nearly as large as that of the paper-making industry.
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Comments and Discussions
Matt Perry on Green Marketing: How It Works and When to Use It
"Hi Emily, Thank you for your article. Your background in science really comes through...."
Girard Gurgick on No Renewable Electricity Standard in Reid Energy Bill
"Does any one know why just passing a simple carbon tax is not the primary..."
Baltazar Perez on Green Marketing: How It Works and When to Use It
"Great article Emily and certainly environmental issues should be at the forefront..."
Tony Nocito on EPA Supports Superfund Tax Reinstatement
"Each one of the industries mentioned in this article are laden with asbestos. All of the..."
Terrence Murray on Wind Power Installations Drop to 2007 levels
"We had been hearing for a couple of months now from our project finance banking..."
Martyn on Green Marketing: How It Works and When to Use It
"There’s one area of corporate Greenwash that really irks me and that’s the..."
sandee loeffler on Green Marketing: How It Works and When to Use It
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