Environmental Leader

As New Year’s Day 2010 approaches, more Americans say they are resolved to improve household energy consumption and recycling, according to a survey by Tiller LLC.

About 85 percent of those polled said they were at least “somewhat likely” to reduce household energy consumption next year, while 84 percent said they expected to recycle more.

Here are some other findings:

- 76 percent said they expected to purchase more from environmentally responsible companies

- 72 percent said it is at least somewhat likely they will carry their own bag to the grocery store, compared to 42 percent two years ago

- 69 percent said that a political candidate’s support of environmental issues affects their voting decision

- women are more likely to have “green guilt” while shopping than men, at 41 percent versus 27 percent, respectively

- 52 percent of women say they are “very likely” to recycle in 2010, versus 33 percent of men

“Women are clearly more focused than men on incorporating environmental responsibility into daily household activities,” said Tiller principal James Marren. “That’s encouraging, given that women continue to carry most of the burden of household management.”

Download more survey results here (PDF).

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