Coke Aims for Zero Waste, Zero Carbon Footprint at Winter Olympics
Factoring in energy saving efforts and carbon offsets, Coca-Cola plans to have a net-zero carbon footprint at the upcoming Winter Olympics in Vancouver, reports the Atlanta Journal Constitution. The company also is taking steps to limit its waste to net zero.
From selling beverages in the PlantBottle to delivering them via hybrid vehicles and electric carts, Coke is looking at a number of ways to lessen its footprint.
For instance, beverages will be stored in coolers that turn off overnight to save energy.
Additionally, used bottles will be recycled into hats, vests and gloves that will be donated to a homeless shelter after the games.
To offset its significant corporate travel related to the event, Coke is purchasing carbon offsets.
Coke also is sponsoring the Environmental Torch Bearer program, which encourages companies and individuals to make small changes in their energy use and environmental impact.
There may be more in the works.
Katie Bayne, chief marketing officer for Coke, said that the last few Olympics were a “great global footprint” for announcing new technologies and environmental initiatives.
Recently, Coke’s CEO said that he is so into sustainability that he effectively is the company’s chief sustainability officer.
Expect more announcements about the upcoming Olympics and the environment.
For instance, Offsetters Green Technology, a Canadian-based carbon asset management company and supplier of carbon offsets, will offset up to 300,000 tons of carbon dioxide (CO2) emissions at the games.
The company plans to partner with local clean-technology companies including Nexterra, Sempa Power, Lignol Innovations, Ballard Power and Powertech to create and verify the clean-tech offset projects.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Energy Storage in the Fast Lane
- Alberta Firm Aims for Energy Neutral Egg Laying Barn
- The Department of Energy Seeks to Improve the Better Buildings Challenge
- Behind the Meter: The Many Advantages of Energy Benchmarking
- Telecommunications Companies Upgrade Their Approaches to Energy
- Cutting Energy Use in Fire Stations
- Revolution Lighting Signs School Districts in NY, NJ
- Green Building Boom Is Pumping Billions into US Economy, Retrofits Are Fueling the Trend