http://www.environmentalleader.com/2010/02/05/ceo-report-envisions-6-trillion-in-sustainable-new-business-opportunities/ Environmental Leader Mon, 13 Feb 2012 17:25:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.environmentalleader.com/2010/02/05/ceo-report-envisions-6-trillion-in-sustainable-new-business-opportunities/comment-page-1/#comment-178336 TreeBanker Tue, 09 Feb 2010 22:19:04 +0000 http://www.environmentalleader.com/?p=31414#comment-178336 This type of report is exactly what business needs to see in order to change their perception of what sustainability means. The only way to convert most businesses to ANY change is to present it as an opportunity to profit. In my opinion most are more likely to be drawn toward profits as opposed to being pushed away from business as usual by fear of regulation. This type of report is exactly what business needs to see in order to change their perception of what sustainability means. The only way to convert most businesses to ANY change is to present it as an opportunity to profit. In my opinion most are more likely to be drawn toward profits as opposed to being pushed away from business as usual by fear of regulation.

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