February 22, 2010
Greenpeace Criticizes Facebook for Data Center Not Using Renewable Energy
Greenpeace is leading a campaign to get Facebook to change its strategy to power its planned data center in Prineville, Oregon, with renewable energy instead of coal by rallying support from Facebook users. Facebook plans to build its highly energy-efficient data center on a cloud computing platform that is expected to lower energy consumption.
Greenpeace is urging Facebook users to join a Facebook group titled “Tell Facebook to use Clean Energy for its Data Center,” reports Zikkir Technology News.
While some companies have chosen Oregon due to its abundant hydropower, Facebook has decided to get its power from PacifiCorp, a power company that generates the majority of its electricity from coal-fired power stations, instead of hydropower because it is expected to have higher rates by the time Facebook completes its construction in 2011, according to Greenpeace.
PacifiCorp operates 10 thermal electric units that generate electricity from coal, geothermal or natural gas resources, and is part owner of six other thermal plants. Together, these plants account for more than 83 percent of PacifiCorp’s generation capabilities, according to the company’s Website.
Greenpeace says data center’s can be powered by renewable energy citing Yahoo’s data center near Buffalo, New York, that is powered by hydroelectric power, which helps decrease the data center’s carbon footprint, reports Greenpeace via the Huffington Post.
Greenpeace says Facebook should be championing clean energy solutions, and not relying on dirty fuel sources to power its new data center.
In response, Facebook cited the data center’s highly energy-efficient design standards and equipment specifications.
Facebook also stated, “The suggestions of ‘choosing coal’ ignore the fact that there is no such thing as a coal-powered data center. Similarly, there is no such thing as a hydroelectric-powered data center. Every data center plugs into the grid offered by their utility or power provider,” reports Zikkir Technology News.
Environmental management & energy news delivered daily to your inbox
Advertisers
Trends in Sustainability Performance Management
Take the lead on sustainability. - Take the lead in your industry. >>
Demystifying EPA’s Final GHG Tailoring Rule
Download webinar to learn the key provisions of the new Rule. >>
Sustainable Agricultural Partnerships Summit
Aug 10-11, San Francisco - Measure & Reduce Water & Carbon Impacts. >>
Can you take the pain out of carbon reporting?
See how with CA ecoSoftware. >>
Recent Daily News [ see all ]
- 07/29/2010
- 07/28/2010
- 07/27/2010
- CEC Throws Out Edison’s Claim to RECs from Mountain View Wind Projects
- Arizona’s Energy-Efficiency Ruling to Save Utility Customers $9B over Next Decade
- IBM Partnerships to Boost Energy Efficiency in Buildings
- Brea to Cut City’s Energy Use 40%
- Zotos Mfg Plant Gets Nod to Build 3.3-MW Wind Power Project
- Roundup – Porsche, UL Environment, EPA
- Green Rating Systems: Which One is Right for You?
- Russian City Saves $26,000 Annually with LED Street Lighting
- Robert Brunner On Solar Power For Handheld Devices
- HVAC Energy Reduction SW Saves Six NY Buildings 9.9M kWh Annually
- Roundup – Hormel Foods, BMW, Microsoft
- Green Marketing: How It Works and When to Use It
- Wind Power Installations Drop to 2007 levels
- EV Roundup: Nissan, Chevrolet, Enterprise, PG&E, Schneider Electric, Raser
- No Renewable Electricity Standard in Reid Energy Bill
- Vermont Resort Cuts Carbon Footprint with ‘Cow Power’
- CCS Technologies to Capture 65% and 90% of CO2 Emissions at Coal Power Plants
- Fuel Cell Power Plant Installed at Frozen Food Processing Plant
- Green Building Talked Up By Perkins & Will’s Peter Busby
- Large Wind Projects Get Ready to Roll in Arizona, California
- Why the BP Oil Spill is a Tragedy of the Commons, Part II
- Senators Push for a Renewable Energy Standard
- Roundup – GM, Seventh Generation, Wal-Mart
- Consumers Prefer to Charge their EVs at Home
- UPS Sustainability Report: Sets Goal to Improve Fuel Efficiency by 20%
- IT Sector Reduces Energy Costs by $2B, CO2 Emissions by 32 Million Tons
- Naval Base Lighting Retrofits Save Nearly $60,000 Annually
- TIAA-CREF CEO On Building Energy Efficiency
Charts [ see all ]
White Papers [ see all ]
- Your Customers Want Green!
- Eco-Competitiveness: Safeguarding Profitability and the World's Natural Resources
- Global Trends In Sustainability Performance Management
- The EPA's Mandatory Reporting Rule
- A Business Framework for Excelling at Enterprise Carbon Management
- Your Customers Want Green!
- What's On Your Sustainability Dashboard?
- 9 Ways to Reduce Energy Costs
Comments and Discussions
Matt Perry on Green Marketing: How It Works and When to Use It
"Hi Emily, Thank you for your article. Your background in science really comes through...."
Girard Gurgick on No Renewable Electricity Standard in Reid Energy Bill
"Does any one know why just passing a simple carbon tax is not the primary..."
Baltazar Perez on Green Marketing: How It Works and When to Use It
"Great article Emily and certainly environmental issues should be at the forefront..."
Tony Nocito on EPA Supports Superfund Tax Reinstatement
"Each one of the industries mentioned in this article are laden with asbestos. All of the..."
Terrence Murray on Wind Power Installations Drop to 2007 levels
"We had been hearing for a couple of months now from our project finance banking..."
Martyn on Green Marketing: How It Works and When to Use It
"There’s one area of corporate Greenwash that really irks me and that’s the..."
sandee loeffler on Green Marketing: How It Works and When to Use It
"We have just released a new packaging item for our plants to replace the 15 tons..."







Reader Comments
Facebook should be sitting next to a Nuclear power plant. This technology is not old, and it is the best source of power we have when it comes to green. Solar, wind and geothermal don’t compare at all. They are best left to consumers at home in back-yard scenarios.
Duda | February 22nd, 2010