March 9, 2010
eBay, Starbucks Launch Green Marketing Efforts Around Rainforest
eBay has launched two green initiatives aimed at positioning itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse.
Starbucks also has a new marketing effort that will generate funds for rainforest preservation.
For the first 250,000 people that pledge to reuse on eBay, the company, in collaboration with Team Earth, will protect an acre of rainforest in their name.
Green products sold at the new green shopping site can be pre-owned, vintage or refurbished; made from sustainable materials or energy or other resource saving products. In 2008, eBay launched its first green marketplace for shoppers of environmentally friendly and fair-trade goods in partnership with fair-trade company World of Good. It launched its expanded “green team” the following year.
To promote eBay’s new challenge and gain more consumer awareness, eBay is partnering with Hearst Magazines for its month-long “30 Days of Green” program. eBay will run a three-page ad insert in the April issues of all 15 Hearst magazines, reaching more than 74 million readers.
These ads will feature a variety of eBay products and educate consumers about the green attributes of buying used, along with highlighting eBay’s core sustainability principle that the greenest product is often the one that already exists.
eBay worked with Cooler, a company that specializes in carbon footprint calculations using financial data, to determine the carbon footprint of reusing products found on eBay in comparison with that of comparable items purchased new.
Starbucks also has implemented a program to save more forests. In collaboration with Conservation International, the coffee house chain is launching a new Starbucks Card made with 80 percent post-industrial recycled materials. Starbucks will donate 5 cents to Conservation International to help save forests each time consumers pay with the “Preservation” Card from March 9 to Dec. 31.
Both the eBay and Starbucks campaigns will allow consumers to support the Team Earth challenge to “protect an acre” of rainforest.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Advertisers
100% Online Lean & Green Supply Chain Courses
Attain proven tools and strategies to boost your career! >>
Demystifying EPA’s Final GHG Tailoring Rule
Download webinar to learn the key provisions of the new Rule. >>
Trends in Sustainability Performance Management
Take the lead on sustainability. - Take the lead in your industry. >>
Can you report emissions without omissions?
Sustainability Leadership Series by Paul Baier, Groom Energy & CA >>
An independent third party you can count on.
For testing, certification and validation, use UL EnvironmentSM. >>
Recent Daily News [ see all ]
- 09/03/2010
- 09/02/2010
- 09/01/2010
- Wal-Mart Names New SVP Sustainability
- Medtronic Corporate Citizenship Report: Energy Use, CO2 Emissions Down 12%
- LEED Roundup: Exelon, Sony Pictures, Chicago Botanic Garden, WVU, NASA, Patriots Plaza I
- Ford Extends Driving Range of Focus Electric with New Battery
- Data Centers Target Higher Energy Efficiency, Lower Carbon Footprint
- Burger King Dumps Palm Oil Supplier over Land-Use Practices
- GM on Track to Make Half of Mfg Plants Landfill-Free
- Roundup – eBay, Neenah Paper, Bill Gates
- PG&E Smart Meters Work Fine
- Manufacturers to Pay for E-Waste under New Wisconsin Law
- Cisco, Itron Partner to Boost Smart-Grid Development
- California Rolls Out Zero Net Energy Plan for Buildings
- Greenpeace: 500,000 Facebook Users Tell Social Network Site to Get Off Coal
- EPA Rejects Texas Air Pollution Rules for Third Time
- Schwarzenegger Vows to Revive Renewable Energy Bill
- Norfolk Southern to Cut Carbon Footprint 10% by 2014
- California Rejects Ban on Plastic Shopping Bags
- REACH Regulation: The 5 Most Commonly Asked Questions
- Roundup – Fujitsu, Whirlpool, Metlife
- Largest Solar Rooftop Project in U.S. Planned For Salt Palace
- Reid Seeks Renewable Provision in Energy Bill
- NJ Business Park Proposes 6.5-MW Solar Power System
- Alfred Music Launches Initiative to Reduce Carbon Footprint
- Green Buildings Drive BIM Adoption
- Plug-In EV Market to Sell 3.2M Units by 2015
- Citywide Textile Recycling Program Best Practices
- Small Biz to Benefit from $1.5M Grant to Expand ‘Green’ Building Tech
- Foothill Transit Adds All-Electric Buses to Fleet
Charts [ see all ]
White Papers [ see all ]
- Building Sustainability in Hard Times: Integrated EHS Platforms Support Cost Savings
- Get Green Powered and Lower Your Energy Costs
- Eco-Competitiveness: Safeguarding Profitability and the World's Natural Resources
- The Revolution in Warehouse Lighting: LEDs and Intelligent Lighting Systems
- Global Trends In Sustainability Performance Management
- The EPA's Mandatory Reporting Rule
- A Business Framework for Excelling at Enterprise Carbon Management
- What's On Your Sustainability Dashboard?
- 9 Ways to Reduce Energy Costs
Comments and Discussions
Luigi Boskovitch on Cap and Trade Makes a Comeback
"how much will it cost to change? I worked hard to get what I have. Who is going to pay ME for the..."
Luigi Boskovitch on Greenpeace: 500,000 Facebook Users Tell Social Network Site to Get Off Coal
"How much will it cost to re-equip to convert to..."
chris on Energy Efficient Appliance Rebates Ready to Roll
"trying to get more info for warher rebate to sign up. Thanks"
Armando on Office Tower Saves 2.5M Gallons of Water Annually
"Amazing accomplishment! Something to be extremely proud of here in Miami. I’m..."
Dan Foster on Ford Extends Driving Range of Focus Electric with New Battery
"Finally, an American Automobile Company is taking a leadership role in..."
Helen on Alfred Music Launches Initiative to Reduce Carbon Footprint
"I think companies like Alfred Music Publishing, are doing a great job. Looking at..."
Mark LaCroix EVP Business Development, The CarbonNeutral Company on Data Centers Target Higher Energy Efficiency, Lower Carbon Footprint
"The..."







Reader Comments
Perhaps a better way for Starbucks to show its interest in sustainability would be to start recycling in its own stores!!! All those plastic cups, lids, straws and plates go into our landfills. Twitter@JohnBergdoll
John Bergdoll | March 13th, 2010