Consumers go to Energy Star, Consumer Reports Web Sites for Info on ‘Green’ Products
A national survey finds that consumers are most likely to visit Web sites from Energy Star and Consumer Reports in order to get more information about “green” products or manufacturers, according to the latest EcoPulse survey from the Shelton Group.
About 32.5 percent of respondents said they went to the Energy Star site, followed closely by Consumer Reports, at 31.4 percent. Yahoo! Green was cited by 24 percent of respondents, while Greenpeace netted an 18.4 percent visitation rate.
The survey also found that Hispanic Americans are more inclined to adopt environmentally friend habits at home, as well as to seek out purchases that “positively impact the environment.
About 75 percent of Hispanics say they are looking for “greener” products, compared to 61 percent of Caucasians and 57 percent of African Americans.
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