Renault Ad Banned Over Misleading Green Claims
According to the UK watchdog, an ad for electric vehicles claimed “the well-to-wheel efficiency of a Renault Fluence Z.E. will help reduce CO2 emissions by at least 90% compared to a current Diesel model.”
Small print stated “Comparison between a Renault Fluence Z.E. (basis: French average electric mix) and a model from an identical category: Renault Megane Hatch 1.5 dCi (85HP) emitting 133g CO2 well-to wheel.”
The complainant objected that the 90 percent figure was based on the French electricity generation mix, which with its heavy dose of nuclear, has significantly lower levels of CO2 emissions than electricity produced in the UK.
Renault claimed that they qualified the claim in the footnote and believed that anyone reading the ad as a whole would not be misled.
You can find news on other ASA adjudications here.
Energy Manager News
- Clauses to Consider in Green Leases
- Bahama Yacht Club to Generate Power from Solid Waste
- Duke Energy, USF Launch Solar Battery Research Initiative
- Energy Storage Helps Hotel Reduce Demand Charges by 10%
- EU Smart Campus Pilot Achieves 30% Energy Savings
- Uline to Operate 130 GenDrive Fuel Cell Units from Plug Power
- Los Angeles Shopping Center Installs 504 kW Solar
- SustainCo Wins $575,000 Contract for Energy Management Controls