Renault Ad Banned Over Misleading Green Claims
According to the UK watchdog, an ad for electric vehicles claimed “the well-to-wheel efficiency of a Renault Fluence Z.E. will help reduce CO2 emissions by at least 90% compared to a current Diesel model.”
Small print stated “Comparison between a Renault Fluence Z.E. (basis: French average electric mix) and a model from an identical category: Renault Megane Hatch 1.5 dCi (85HP) emitting 133g CO2 well-to wheel.”
The complainant objected that the 90 percent figure was based on the French electricity generation mix, which with its heavy dose of nuclear, has significantly lower levels of CO2 emissions than electricity produced in the UK.
Renault claimed that they qualified the claim in the footnote and believed that anyone reading the ad as a whole would not be misled.
You can find news on other ASA adjudications here.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Passive-House High-Rise to be Airtight
- Greensmith Offers ‘Second Opinion’ on Energy Storage Systems
- Commercial Tankless Water Heater Handles the Demands of Business
- Booz Allen, Siemens, Power Analytics Score 16 Microgrid Projects
- NH City to Save $500,000 Annually with LED Streetlights
- Australian College Uses Energy Storage
- LED Boosts Light Output 50%, Uses Existing Drivers
- Energesco Wins Energy Efficiency Contracts for Multifamily Buildings in Maryland