Nestle Quits Sinar Mas after Greenpeace Campaign
The campaign highlighted Nestle’s relationship with the Sinar Mas Group, an Indonesian chemical and lumber products conglomerate which Greenpeace has accused of illegal deforestation practices. Last year, Greenpeace successfully lobbied Unilever to cease using Sinar Mas as its palm oil supplier.
According to Nestle’s press release, the food conglomerate will partner with The Forest Trust to “focus on the systematic identification and exclusion of companies owning or managing high risk plantations or farms linked to deforestation.” The Forest Trust is a non-profit organization that works with companies to establish sustainable supply chains.
The Greenpeace campaign used a shocking YouTube video that compared eating Kit-Kat bars to feasting on orangutan digits, while overwhelming Nestle’s Facebook page with comments about its sourcing practices.
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