Starwood Targets 30% Energy Reduction
Starwood Hotels and Resorts Worldwide announced that it has set a target of reducing its energy consumption by 30 percent and reducing its water consumption by 20 percent by 2020, according to a company press release. The targets are company-wide and apply to every one of Starwoodâ€™s 1,000 hotels, including those it owns, manages, and has franchised.
Starwood has experimented with green initiatives before. In 2008, the company launched its Element brand, which functions as Starwoodâ€™s â€ślaboratoryâ€ť for testing sustainable practices. The division recently announced that it would be installing electric car charging stations at its hotels.
And the Starwood brand itself recently rolled out a set of sustainable guidelines for business meetings, from sustainable menu choices and bottled water alternatives to energy-efficient digital signage and potted plants in place of fresh-cut flowers, to be incorporated into all on-property meetings and events next year.
Starwood has been working alongside Conservation International, a global environmental non-profit, to establish its environmental goals. Starwood began collecting data from all of its properties in 2007 and confirmed a baseline in 2008.
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