June 23, 2010
CEOs Say Sustainability Crucial to Success
A new survey of CEOs by the United Nations Global Compact and Accenture found that 93 percent see sustainability as crucial to their future success. The report, “A New Era of Sustainability” interviewed more than 750 chief executives from almost 100 countries. Of these, 72 percent said that strengthening their brand, trust and reputation with consumers was the primary driver behind sustainability initiatives. Concerns about climate change were one of the most common voiced by CEOs, with 66 percent saying it was a critical development issue, behind education (72….
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Reader Comments
This is outstanding. I taught Ennvironmental Science for a number of years at a college in Miami and never thought I would see the day that corporate values truly embrace their place in the environmental landscape.
This holds promise if corporations can move beyond “saying” sustainability is important to actually implementing measures that lead to tangible results.
David Miller | June 23rd, 2010
The understanding that sustainability is an important piece of core business strategy is a position that has taken years to work its way into mainstream boardrooms. Including environmental responsibility in all aspects of a company is now a financial imperative that cannot be ignored. As more businesses take action, we are able to witness their increased customer loyalty, the access they gain to new markets and the economic rewards they receive. Organizations that hold onto the idea that sustainability is an island will fall further behind their competitors as the world economy transitions to a new business model based on social responsibility, environmental sustainability, and financial feasibility. This report by two well respected organizations will inspire companies to continue their journey toward fully incorporating sustainability across their entire business. It should also be a wakeup call for the few remaining companies that treat sustainability with less importance than is deserves.
Matt Courtland of The Natural Strategy | June 23rd, 2010
Companies are starting to realize that their own sustainability is dependent on their actions towards the environment. It boggles the mind how many continue to play status quo and risk life for higher profit.
Iain | June 26th, 2010
It has become evident that global sustainability is crucial for the future. There are many easy ways that all organizations can take a step forward with their sustainability efforts. One of those ways is through properly channeling of their waste streams to vendors and recyclers. It sounds obvious, but the practice of doing so can be complicated and time consuming. The good news is that there are new technologies that allow these businesses to do so with little effort on their part. ExchangeBase offers organizations a management tool to catalogue, transact, and report on waste streams. As more technologies and solutions emerge such as ExchangeBase and the recent collective efforts of Village Green Global and Epicor Software Corporation, who is creating a management solution for carbon emissions, incorporating sustainability into corporate goals will become achievable in a very short period of time.
ExchangeBase.com | July 22nd, 2010