February 7, 2011
Green Marketing To Women vs. Green Marketing to Men
Green marketing to women takes a different approach than green marketing to men. Bill Roth interviews Mike Dodge, President of Atomic Online, during OMMA Video Conference in San Francisco. They discuss best practices concerning women seeking green products vs. men seeking to buy green products.
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Reader Comments
Hello – I am the founder of a multi media blog called Women Of Green. We talk about this subject all the time. Our Facebook page is loaded with what makes women inspired and move. I am also a partner at Mind Over Markets, a green marketing communications firm. I appreciate your overview here. So here’s the $24,000 question. If women make 85% of the purchases on the planet, and that includes green, why are most of the communications I see in green marketing aimed toward men?
Carolyn Parrs | February 7th, 2011
I DID find this video through an article! Great tips and insight…thanks!
Abby | February 8th, 2011
Did you breakdown men and women by demographic segments including education and HH income? As noted women are inspired and men want facts. Will this be consistent with education and HH income?
Richard P | February 8th, 2011
A really insightful and straight forward look at marketing to men.
Hope you dont mind, but I had a look at the learnings we could take from Green Marketing and how they apply to all situations on our blog.
Paul Connell | February 11th, 2011