April 22, 2011

H&M Beats Organic Cotton Goal by Wide Margin

Last year Hennes & Mauritz (H&M) used 15,000 tons of organic cotton, over three times its targeted amount, according to the company’s Conscious Actions Sustainability Report for 2010.

In 2010 H&M used more organic cotton than ever before, far exceeding its goal of 4,500 tons. This is an increase of 77 percent compared to 2009, beating a goal of a 50 percent increase, and it makes H&M one of the largest users of organic cotton in the world, the company said.

H&M said that 68,000 cotton farmers were educated….

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