May 16, 2011
Puma Reveals ‘World’s First’ Environmental P&L Results
Puma has announced the first results of its Environmental Profit & Loss Account, valuing the greenhouse gas and water consumption impacts of the company’s operations and supply chain at €94.4 million ($133.5 million).
The economic valuation of Puma’s environmental impacts, carried out by PricewaterhouseCoopers for GHG emissions and Trucost for water use, estimates the direct ecological cost of the company’s operations at €7.2 million. Another €87.2 million falls upon four tiers along the supply chain.
The calculations estimated a value per tonne of CO2e at €66 and an average water….
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Reader Comments
Isn’t this just the original idea of Environmental Accounting? And didn’t Wessex Water do this years ago?
Simon Harvey | May 16th, 2011
Laudable attempt to quantify ecosystems services but its is not clear as to whether the company carries these as assets or liabilities on its balance sheet or how it would treat changes in service availability. The ecosystem risk assessment might be better served if the differences between imputed ‘costs’ to the company and and ‘values’ to society were more clearly defined.
Dave G | May 16th, 2011
Makes me want to buy Puma product — very responsible
Bob Vanderhye | May 18th, 2011
Puma has beaten Nike and Addidas as a sustainable and responsible company. Way to go PUMA
tony m john | May 24th, 2011