EcoAd Patent Fast-Tracked
The special status is a part of the USPTO’s Green Technology Pilot Program that allows for expedited processing of patent applications related to green technology.
With the purchase of every EcoAd advertising package, a portion of dollars spent goes directly toward funding environmental and clean energy projects, all of which have been identified by local municipalities and public entities as being critical. In return, companies get to place the EcoAd logo on their advertisement.
The advertising program, which CBS acquired last year, was the target of a complaint to the Federal Trade Commission in April that accused EcoAd of greenwashing.
Environmental groups Friends of the Earth, the Rainforest Action Network and Center for Environmental Health, along with news website Ecopreneurist, filed the complaint. They alleged that EcoAd violates federal laws and the FTC’s Green Guides for environmental advertising claims.
But EcoMedia president and founder Paul Polizzotto told Environmental Leader. “I’m very, very proud of our work and I think we’ve been very clear about what EcoAds are and what they’re not.”
Recently, EcoMedia says, it has sought to educate consumers that EcoAds are “Ads Funding Environmental Projects.”
Energy Manager News
- U.S. House Subcommittee Reviews Kennedy’s Fair RATES Act
- Nevada PAC Seeks Entry into State for Retail Energy Suppliers
- Using Big Data to Help Solve the Big Building Energy Problem
- Smart Computer Use Hikes Energy Efficiency
- Flint Water Crisis Uncovers Ignoble Decisions and Neglect of Existing Enviro Regs
- Trimble Acquires Sefaira
- Truman (MO) State: “We’ll Save $1 Million Annually on Energy Upgrade”
- PJM Tool Demos How Price Fluctuations, Weather Impact Customer Bills