EcoAd Patent Fast-Tracked
The special status is a part of the USPTO’s Green Technology Pilot Program that allows for expedited processing of patent applications related to green technology.
With the purchase of every EcoAd advertising package, a portion of dollars spent goes directly toward funding environmental and clean energy projects, all of which have been identified by local municipalities and public entities as being critical. In return, companies get to place the EcoAd logo on their advertisement.
The advertising program, which CBS acquired last year, was the target of a complaint to the Federal Trade Commission in April that accused EcoAd of greenwashing.
Environmental groups Friends of the Earth, the Rainforest Action Network and Center for Environmental Health, along with news website Ecopreneurist, filed the complaint. They alleged that EcoAd violates federal laws and the FTC’s Green Guides for environmental advertising claims.
But EcoMedia president and founder Paul Polizzotto told Environmental Leader. “I’m very, very proud of our work and I think we’ve been very clear about what EcoAds are and what they’re not.”
Recently, EcoMedia says, it has sought to educate consumers that EcoAds are “Ads Funding Environmental Projects.”
Energy Manager News
- ERC: Electricity Price Trends for the Week Ending June 26
- Final Energy Conservation Standards for Packaged Terminal Air Conditioners Mirror ASHRAE/IES Standard 90.1-2013
- Seeley International Acquires Coolerado
- Joule Assets Becomes Demand Response Provider in Texas
- Excalibur Energy Becomes Preferred Supplier for Facilities Management Firm
- Product Warranty Covers Both Insulated Roof Panels, Solar PV
- Combining Solar with Ground Heat Pump Is Energy, Cost Efficient
- Current Clamps Measure Energy for Small Businesses