Mattel Unveils Sustainable Procurement Principles
The toy company says that it’s new principles focus on three steps: Maximizing post-consumer recycled content; avoiding virgin fiber from controversial sources and seeking to increase the percentage of fiber that is certified by a credible third party.
By the end of 2011, Mattel has pledged that 70 percent of its paper packaging will be composed of recycled materials or sustainable fiber. Mattel is aiming to increase this figure to 85 percent by the end of 2015. The company has said it will show preference for fiber certified by the Forestry Stewardship Council and that it is communicating this preference to its suppliers.
Mattel began reviewing its sourcing principles following pressure from Greenpeace.
In July, the environmental group unfurled banners on the side of Mattel buildings in several cities that featured a picture of Mattel doll Ken and read “Barbie, it’s over. I don’t date girls that are into deforestation.”
In March, Mattel was named as one of America’s top five companies in Corporate Responsibility Magazine’s 2011 “100 Best Corporate Citizens List.”
Energy Manager News
- Transmission Upgrades Give SPP a $240M ‘Bang for the Buck’
- Data Analytics Deepens its Hold on Facilities
- Global Plate and Frame Heat Exchanger Market Growing
- Duke Energy Renewables, Lockheed Martin Sign PPA
- ERC: Electricity Price Trends for the Week Ending Jan. 29
- FERC Probes High Rates of Four Interstate Gas Pipeline Companies
- Rhode Island Launches Retail Shopping Website
- Successful Energy Managers Follow these 10 Tactics