Hide Sustainability in Luxury Packaging, Estee Lauder Says
Renella argued that this doesn’t, and shouldn’t, mean an abandonment of sustainable packaging design by the luxury products industry. Instead he argued for “normal” looking sustainable packaging that upholds the brand’s aesthetics, which he calls one the most important factors for a luxury brand, the web site reports.
In March, L’Oreal USA introduced two assessment tools aimed at reducing the environmental impact of its package design.
The cosmetics giant now uses the Sustainable Packaging Alliance’s Packaging Impact Quick Evaluation Tool (PIQET) and L’Oreal’s own sustainable packaging scorecard to grade the sustainability of its product packaging and review actions to reduce its environmental impact.
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