Lack of Eco-Clothing Hampers Sales
Some 69 percent of consumers considered sustainability at least sometimes when purchasing clothing in 2011 and shoppers intend to double their eco-apparel purchases this year,Â according to the 2012 Styling Sustainability survey.
But access to green apparel is hampering take-up. A third of consumersÂ who donâ€™t regularly consider sustainability in their apparel purchases said sustainable clothing wasnâ€™t available where they shop. About one in four said they didnâ€™t even know where to purchase sustainable clothing, according to the survey.
When shoppers do buy sustainable clothing, 57 percent said they became aware of eco-attributes through product tags, while 37 percent credited in-store information. Some 61 percent of shoppers expressed interest in an apparel sustainability rating or index.
The Sustainable Apparel Coalition is expecting a mid-year launch for its 2012 Apparel Index – a rating tool designed to help companies understand what’s being used to make their products and the impact of apparel supply chains.
Nike, Target, JC Penney and Leviâ€™s are among the team of nearly 30 manufacturers and retailers that helped create “Version 1.0″ of the index, launched in 2011.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Con Edison Development Procures GE Energy Storage System
- Courthouse Replaces Oversized Boiler
- Indoor Farming Company Works on HVAC with PUE 1.0
- Toolkits Designed to Help Health Care Facilities Reduce Energy
- San Antonio Macyâ€™s Store Showcases Better Buildings Challenge Measures
- Natural Gas Gensets to Reach 27 GW of Installed Capacity by 2024
- Larson Releases a Solar Powered Generator with Manual Crank Mast
- Energy Efficiency in Food Service Businesses