Public, Executives Doubt Companies’ Environmental Commitment
Only 21 percent of the American public and 25 percent of executives believe the majority of businesses are making efforts at sustainability, according to the 2012 Gibbs & Soell Sense & Sustainability Study.
But while the percentages may seem low, they’re an improvement over 2010′s figure of 16 percent.
The third annual study by global business communications firms Gibbs & Soell, conducted by Harris Interactive, surveyedÂ 2,211 US adults and 303 corporate executives on their perception of corporate America’s effort to “go green.”Â The study defined “going green” as improving the health of the environment by implementing more sustainable business practices and/or offering environmentally friendly products or services.
In the survey, 21 percent of business executives said their company employs a team of individuals dedicated to sustainability, up from 17 percent in 2011 and 13 percent in 2010. But 34 percent of executives say no one at their company is responsible for “going green” initiatives, up from 25 percent in 2011.
Despite their skepticism, 71 percent of consumers surveyed want to know more about what companies are doing to become sustainable and green. Seventy-five percent said they feel the media are more likely to report on green business when the news is bad rather than positive.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Con Edison Development Procures GE Energy Storage System
- Courthouse Replaces Oversized Boiler
- Indoor Farming Company Works on HVAC with PUE 1.0
- Toolkits Designed to Help Health Care Facilities Reduce Energy
- San Antonio Macyâ€™s Store Showcases Better Buildings Challenge Measures
- Natural Gas Gensets to Reach 27 GW of Installed Capacity by 2024
- Larson Releases a Solar Powered Generator with Manual Crank Mast
- Energy Efficiency in Food Service Businesses