Burton Launches Clothing Made From Mountain Dew Bottles
Burton Snowboards and Mountain Dew – a PepsiCo brand – have launched their 2013 Green Mountain Project, a line of winter sport outerwear featuring sustainable fabric made from recycled plastic bottles.
The collection marks the next phase of the Burton x Mountain Dew partnership, which was launched last year and focuses on improving sustainability in apparel and outerwear. The 2013 GMP outerwear collection includes three jackets and two pairs of pants for men, and two jackets and one pair of pants pant for women.
The companies say that as well as plastic bottle pellets, the collection also uses recycled and natural blended materials that have a lower impact on the environment whenever possible, such as GMP Hemp Fortex, 3M Thinsulate insulation with recycled fibers, Dryride EcoNanoshell 2L Fabric and 3-Layer Hemp Ripstop Fabric, and recycled taffeta and mesh linings.
Burton and Mountain Dew will continue their partnership in Spring/Summer 2013, when eco-fabrics will make their appearance in Burton apparel for year-round wear.
In other bottle recycling news, Nestle Waters North America, the company that produces Arrowhead Brand bottled water, has announced a half-liter “ReBorn” bottle made with 50 percent recycled PET.
Arrowhead is one of the only major bottled water brands on the west coast to utilize rPET, the company says. By producing this new ReBorn bottle, the brand will save resources and use 15 percent less energy than it takes to produce bottles from all-new materials.
In October, Coca-Cola Enterprises, which produces, markets and distributes Coca-Cola products in Western Europe, announced plans to invest €6.5 million ($8.4 million) in a PET recycling facility. CCE is establishing a new joint venture in France with PET recycler APPE to boost the capacity of its plastics reprocessing facility by 70 percent. The venture will invest in a new line at APPE’s existing recycling facility in Beaune, France, and will fund the trial and introduction of new technology.
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