REI CEO Brings Sustainability Know-How to Interior
Sally Jewell (pictured),Ā the REI CEO announced yesterday as President Obamaās pick for interior secretary, has steered the outdoor goods company through a number of environmental initiatives since taking the post in 2005.
A year later the company announced plans to retrofit more than 10 percent of its stores with solar power, and installed solar panels on 11 REI stores alone in 2008. The company increased its investment to 12 additional stores and a distribution center in Bedford, Penn. in 2011, and currently has 26 locations with solar technology.
The firm is a founder member of theĀ Sustainable Apparel Coalition,Ā which last July unveiled theĀ Higg Index, a tool for measuring clothing’s environmental impacts across the supply chain.Ā REI is also a member of Bluesign Technologies AG, allowing the company to use the Bluesign standard as part of its product design and sourcing process. REI designers are using the standard to make yarn, fabric, and dye decisions, and in the selection of mills and production factories.
In 2007, select REI brand products began carrying an eco-sensitive label, designating items manufactured with a high percentage of recycled, rapidly renewable and/or organic fibers.
Additionally, some 50 REI products, including Novara bike accessories, display the How2Recycle Label, a voluntary label developed by GreenBlueās Sustainable Packaging Coalition to provide on-package recycling information to consumers.
In 2010, REI signed on as aĀ Climate Counts Industry Innovators (i2) project charter company. The program scores large companies on their climate impact. According to the 2012 scorecard, REI received 63 points and a āstridingā mark, which Climate Counts says makes REI products āa very good choice.ā Striding companies āstill have work to do, but theyāre beginning to hit their stride.ā This is an eight-point improvement over REIās 2011 score.
According to the companyās most recent Stewardship Report, REI increased its carbon emissions four percent in 2011 ā its goal was to be flat over the prior year. The CO2 increase was, however, lower than the companyās growth rate of 8.4 percent sales growth.
REI says its 2012 goal for company-wide operational emissions is 76,085 tons CO2, a decrease of 2.5 percent from 2011 levels.Ā The firm has set a target of becoming climate-neutral by 2020.
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