Patagonia Pushes Anti-Consumerism Agenda
Outdoor clothing and equipment company Patagonia started focusing on sustainability after staff at its Boston store became sick from formaldehyde, which was seeping from clothing stored in the basement, the company’s senior editor Vincent Stanley told the Guardian.
That incident more than two decades ago prompted Patagonia to investigate and understand every part of its supply chain, setting the company on course to implement far-reaching initiatives to lower its carbon footprint, disclose chemical use, consume less water, recycle all of its products and ultimately, reduce consumption.
Now the company is going a step further. This fall, Patagonia is launching a two-year responsible economy campaign aimed at finding new measures of success that do not depend on selling more goods and services, the Guardian reports.
The company didn’t provide details of what the campaign might look like, or which direction it will go. The idea, at least at this early stage, is simply to discuss what a more responsible economy would look like.
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