Consumer Goods Company, Preserve, Pens Recycling Partnership with Berry Plastics
Preserve, a producer of sustainable consumer goods such as personal care, kitchenware and tableware items, has launched a marketing partnership with plastic packaging manufacturer Berry Plastics Group, Inc. The partnership will focus on enhancing the awareness of the recyclability of #5 plastic and of Preserveâ€™s Gimme 5 program.
Through the Gimme 5 program, consumers can recycle their #5 plastics, a type that many towns and cities wonâ€™t recycle. Individuals have two ways to take part in #5 plastic (polypropylene) recycling: they can place their #5 plastic in specified recycling bins at participating retail locations or mail them directly to Preserve.
In turn, Preserve collects the #5 plastic, sorts it, cleans it, tests it, recycles it, and turns it into new Preserve products like toothbrushes and cutting boards.
Since 2008, Gimme 5 participants have dropped off more than 250 tons of recycled yogurt cups, butter and cottage cheese containers and other #5 plastic packages at the more than 245 Whole Foods Market stores and independent cooperative markets, Preserve says.
Jon Rich, chairman and CEO of Berry Plastics, says that more than 62% of Americans now have access to at least one avenue available for recycling polypropylene. â€śEven though recycling venues have increased, at Berry Plastics we believe it is prudent to do our part to encourage recycling and to promote the available recycling avenues,â€ť he adds. Working with Preserve and the Gimme 5 program, Berry Plastics says it has the opportunity to help educate the public on a viable second life for the companyâ€™s products.
Polypropylene is gradually becoming more accepted by recyclers, The Daily Green says.
Stonyfield Organics, also a Gimme 5 partner, uses #5 plastic for its yogurt containers. The company says that in 1992, the Tellus Institute Packaging Study revealed a strong correlation between lightness in packaging weight and environmental friendliness. As a result, the company converted all of its HDPE #2 plastic to #5, the lightest-weight plastic that would protect the product. Today, the companyâ€™s quart containers are more than 30% lighter than when they were made using #2 plastic, preventing the manufacture and disposal of hundreds of tons of plastic per year, the company says. Stonyfield yogurt cups can be recycled at Gimme 5 bins, or sent directly back to Stonyfield for recycling.
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