Apple Launches In-Store iPhone Recycling Program
Apple has launched an in-store iPhone recycling program, ABC News reports.
Through the new iPhone Reuse and Recycling Program, customers can bring an iPhone into an Apple store and trade it for store credit. Sources tell ABC News that the trade-in phone must be a working iPhone to receive store credit; store employees will determine the value of the phone based on its condition. For example, a 16GB iPhone 5 in good condition would be valued at close to $300, ABC News reports.
The trade-in recycling program is only applicable to customers with an iPhone contract.
Apple spokeswoman Amy Bessette tells ABC News the in-store trade-in program is intended to help “support the environment.” The recycling program comes as Apple is expected to launch the next-generation iPhone on Sept. 10.
Also this week, Sprint announced it has broken the world record for the number of cellular phones recycled in one week — 103,582 cell phones, more than double the previous record — as certified by Guinness World Records.
The audited count took place the week of Earth Day and did not feature any special promotions.
AT&T set the previous world record in November 2012 with its customers recycling 50,942 devices in a week.
Sprint says it was the first wireless carrier in the US to initiate a customer buyback program granting instant credit for eligible devices from any carrier in Sprint retail stores back in 2010. Today, more than four out of every 10 customers in Sprint retail stores participate in the buyback program, the company says. These recycling programs have helped create more than $1 billion in cost avoidance for the company.
Last month, Apple began advertising more than 200 positions in China, including an environmental program manager who will be responsible for ensuring the tech company adheres to regional and national regulations.
Apple’s search for an environmental manager follows an investigative report released last month that accuses one of the company’s major suppliers of dozens of environmental, safety and labor violations.
Photo Credit: Apple
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