Farm Data Means Big Bucks for Big Data Firms
Big Data companies such as Deere & Co and Monsantoâs Climate Corporation, which have partnered with farmers, retain ultimate control over growersâ field data they collect that could be worth billions â and that doesnât sit well with farmers, Reuters reports.
The companiesâ tools help with precision planting, improved fuel efficiency, cost-efficient fertilization and other improvements while also collecting farm data, which data vendors can sell. This could mean big business for equipment makers Deere and CNH Industrial and seed companies Monsanto and DuPont Pioneer. According to Reuters, Monsanto has said Climate Corp could become part of a $20 billion market, and DuPont Pioneer projects $500 million in annual sales over the next decade.
Additionally, CNH Industrialâs user agreements now state that farmers own their agronomic data.
Photo Credit: farm field via Shutterstock
Energy Manager News
- Geothermal Heating and Cooling is Worth Another Look
- Bruce County, Ontario, Tabs Ecosystem
- Oklahoma University Scores Almost $300K Incentive
- Smart Tech Takes Over, Bolstered By Record Investment
- Amendment 4 in Florida Would Expand Solar Property Tax Exemptions to C&I Ratepayers
- Pennsylvania PUC Approves Temporary Waiver of âInstant Connectâ Confirmation Letters
- Two Studies Show the State of Energy Efficiency
- Phoenix Airport LED Project Moves Along