Coke Launches African Sustainable Sourcing Initiative
The Coca-Cola Company and its African bottling partners will invest $5 billion over the next six years to fund new manufacturing lines and cooling and distribution equipment and production, as well as support programs that focus on safe water access, sourcing and other sustainability initiatives.
The investment increases Coke’s total announced investment in Africa to $17 billion from 2010 to 2020.
The company has also signed a letter of intent to launch Source Africa, an initiative to secure more consistent and sustainable local ingredient sourcing for its products in partnership with the New Alliance for Food Security and Nutrition and Grow Africa. The initiative will initially focus on sustainable mango and tea production in Kenya; citrus, mango and pineapple production in Nigeria; and mango in Malawi.
Longer-term, the program could expand to focus on sustainable ingredient production in Ethiopia, Senegal, Tanzania and Mozambique. Source Africa builds on the experience of Coca-Cola’s work in sustainable agriculture, including Project Nurture, an $11.5 million partnership supporting 50,000 small-scale fruit farmers in East Africa to sustainably grow their crops and income.
Also at the US-Africa Leaders Summit, the company announced that The Coca-Cola Africa Foundation (TCCAF) will expand its Replenish Africa Initiative (RAIN) through 2020 to support Pan-African safe water access and sanitation programs for an additional 4 million African people. This new expansion adds to TCCAF’s original RAIN commitment to bring safe water access to 2 million people across the continent by 2015.
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