Suez Environnement Consolidates Under Single Brand

SUEZ Environnement’s has grouped its multiple trademarks under a single brand.

From now on, all brands will be unified under the SUEZ Environnement brand, with the goal of focusing on the sustainable management of resources through four main activities: the management of the extended water cycle, the recycling and reuse of waste, water treatment solutions and consulting services for sustainable urban and regional development.

The change has three major goals, the company says: to simplify a multi-brand architecture for better performance and efficiency; to meet the needs of new customers as they face new environmental challenges; and to reinforce the convergence between the group’s activities so the company can address the challenges of a circular economy.

Until now, the company has been organized around two major activities: water and waste.