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Twenty Trends for Sustainability in 2009-10

Here is a list of 20 sustainability trends that are changing the business landscape. We're keeping our eyes on these... 1. From economic collapse to a green economic ...

Service Industries Find More Buyers for ‘Green’ Services

The green marketplace obviously encompasses services as well as products, though these services are not used with the frequency of most products measured in Natural ...

Consumers Identify with Environmental Impact Issues

Consumer awareness of the environmental impact generated by various products has risen significantly since 2004. In particular, more consumers have begun to realize that the impact ...

Consumers Trepidatious Over TV Recycling

The emerging category of “green” electronics has captured consumers’ attention in the past year. They are beginning to understand the various environmental and health impacts of ...

Consumers Say Green Products Don’t Define a Firm’s Sustainability

A slight majority of consumers think a company can be environmentally responsible without making green products, according to research from the Natural Marketing Institute. Companies have ...

LOHAS Forum Attracts Fortune 500 Companies

The annual Lifestyles of Health and Sustainability (LOHAS) Forum, which at one time targeted small green-businesses, has attracted Fortune 500 companies like Facebook, eBay and Wal-Mart to ...

CSR Called the New ‘Branded Content’

As more and more companies try to distinguish themselves by marketing their environmental stewardship and energy efficiency efforts, branding increasingly is coming down to how a ...

LOHAS Consumers Want Proof and Third-party Verification

The rise of blogs, social networks and online news organizations focused on environmental and social issues have consumers accustomed to receiving independent information instantly. This also ...

LOHAS Consumers Most Likely to Use Online Social Networks

Marketers wanting to reach those in the Lifestyles of Health and Sustainability (LOHAS) segment might turn to social networks and online communities. These consumers are ...

Few Americans Relate to Carbon Offsets

The Natural Marketing Institute reports that awareness of the term "carbon offset" is low among U.S. survey respondents. Less than a third have heard of ...

Carbon Footprint Awareness Growing Slowly

The key to consumers’ minimizing their carbon footprint is through building awareness and stimulating action, according to research from the Natural Marketing Institute. More than half of the general population (57 percent) is aware of ...

Goodbye to the Trash Guy?

Gone are the days when consumers simply put something in the trash after using it. As seen above, a variety of alternative “end of life” methods ...

Natural Marketing Institute Reveals Consumer Trends For 2009

Natural Marketing Institute released its annual trends based on results of various NMI research sources. The institute found that among consumers there will be a growing interest in company supply chains asconsumers are take a ...

LOHAS Consumers Drive Charitable Donations

Seventy-eight percent of LOHAS consumers, the portion of the population most interested in sustainability and the earliest adopters of sustainable products, donated to charitable organizations in the past year, according to the Natural Marketing Institute’s ...

Future Consumer Involvement in Environmental Protection

Over 50% of the U.S. general population expects to be more involved in protecting the environment in the future, slightly higher from 2007, according to research from the Natural Marketing Institute. This future projection ...

Aluminum Assoc. Sets Ambitious 75% Aluminum Can Recycling Target

The Aluminum Association is working on an industry wide effort to increase the industry’s recycling rate for used aluminum beverage cans to 75% by 2015. This is the same percentage Alcoa announced as ...

An Eco-Stimulus Package for Our Economy

In his recent op-ed for the New York Times, Al Gore laid out a clear plan for America to lift itself out of both the energy and economic crises. The movement to build a ...

80% Of U.S. Adults Show Some Type Of Green Motivation

More than 80% of the total U.S. adult population show some type of green motivation, according to new research by Natural Marketing Institute. While LOHAS consumers (those identified as having the strongest environmental, social, and ...

Fast-Moving Eco-Friendly Consumer Goods Appeal to Many

Certain fast-moving, environmentally-friendly consumable products are being used by a significant portion of the U.S. general population, according to the Natural Marketing Institute. More than one-third of consumers are purchasing natural/organic personal care products, ...

LOHAS Consumers and Politics

In this election cycle, politicians are debating a variety of pressing issues, and sustainability issues are key among them. Approximately 90% of the general population says they typically vote, as shown in Figure 1, and ...

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European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

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Comments and Discussions

ruffie on Wind Power Investments Grow in North America
"Anyone with any knowledge of the energy business in Canada knows that the majority of smart..."

Rod Johnson on Stimulus Package Delivers $2.4 Billion for Electric Vehicle Projects
"Will this stimulus be extended to other electric utility vehicles?"

Charli on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Thanks Environmental Leader, for..."

James Beddingfield on Oceans May Trap more Carbon than Forests
"Another great thing about an ocean-based carbon sink is that it can’t..."

Custom Organic Shirts on Climate Scientists Alleged to Have Manipulated Data
"Wow, EL – should have seriously done even some background research..."

Phil on Climate Scientists Alleged to Have Manipulated Data
"Pete old boy, why don’t you just trot out the math that carries you from your..."

Roy Tindle on Climate Scientists Alleged to Have Manipulated Data
"It’s worth reading the report on RealClimate, a website by climatologists:..."

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