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GM, Mercedes, Lexus Make Biggest Gains in ‘Greening’ Cars

Chevrolet made the biggest year-to-year gain in "green" attributes for its 2010 model line, followed by GMC, Mercedes and Lexus, according to WhatGreenCar. In other rankings, ...

Philips Lumec, Visible Light, EcoFit Make LED Advances

For businesses and government facilities looking to reduce their energy costs, a lighting retrofit may be the answer. Philips Lumec, Visible Light Solar and EcoFit LEDs ...

Volkswagen to Deliver All-Electric Vehicles in 2013

German auto maker Volkswagen is planning to introduce its first all-electric car in 2013, reports Physorg.com. VW head Martin Winterkorn said the auto maker wants to ...

Hybrid Car Sales Take Off

The hybrid vehicle market is about to heat up. Major car makers are expanding their hybrid offerings with new innovations and improvements, including greater fuel economy, all ...

Toyota Certifies Used Hybrids, Starts Green Blog

Recently, Toyota announced that they'd be offering customers a new hybrid pre-owned certification program. The new program will certify used hybrids and offer a three-month/3,000-mile comprehensive warranty and a seven-year/100,000-mile power-train ...

Toyota ‘Zero Emissions’ Ad Ruled ‘Misleading’

The Belgian advertising standards authority says an advertisement for the Toyota Prius in the European Voice newspaper was misleading, EUBusiness reports. Friends of the Earth Europe's car efficiency campaigner, Jeroen Verhoeven, who ...

Shades of Green for Everyone – The Effects of Premium Green and Sustainable Style

According to the latest edition of NMI's LOHAS Consumer Trends Report, many consumers' purchasing patterns are affected by the phenomenon of trading up: a willingness to pay more for a product that is emotionally satisfying ...

Advertising Watchdog Sees Big Jump In Green Ad Complaints

The UK's Advertising Standards Authority has released its Annual Report 2007 (PDF). The ASA says it dealt with record numbers of complaints about environmental claims as advertisers increasingly sought to promote their ...

UK Bans Cotton USA Ad Over Sustainability Claim

Last week, the UK's Advertising Standards Authority banned (read ASA Adjudication) a campaign for Cotton USA for making misleading claims promoting the material as sustainable, The Guardian reports. The ...

Cause Marketing Pays Off For CPG Industry

Nothing indicates the growing hold "ethical marketing" has on advertising better than the concept's growing embrace by Procter & Gamble and Unilever, the world's two biggest advertising spenders, AdAge reports. At ...

NYC Green Car Service Launches Hybrid-Only Fleet

NYC Green Car, a luxury car service that uses only hybrid vehicles, has launched service in New York City. Its fleet consists of Toyota Camry and Lexus cars, but ...

Toyota To Launch Plug-In Hybrid, Prius Brand Could Spread

Toyota plans to lease plug-in hybrid cars, that recharge from electrical outlets, by 2010, Boston Globe reports. The move puts Toyota in direct competition with General Motors, which has announced plans to sell its ...

Toyota To Make ‘Eco’ Indicators Standard In All Vehicles

Toyota plans to make vehicle efficiency indicators standard in all of its vehicles, hybrid and non-hybrid, reports Green Car Congress. Toyota claims in a blog post that it's doing so because it has ...

Green Marketing Under The Microscope

As we saw over the holidays, green - the environment kind - is figuring into consumers’ spending decisions. More than ever, companies are positioning products as environmentally-friendly. And why not, research says adding green ...

FTC To Update Green Marketing Guides

The Federal Trade Commission is beginning a regulatory review of its environmental marketing guidelines, also known as the Green Guides. While the review was scheduled to begin in 2009, because of the current increase ...

Carmakers Could Work Together On Green Marketing Standards

A lack of agreed marketing standards for lower-emission and alternative-fuel vehicles has led to Britain's Advertising Standards Authority ruling against Lexus, Volkswagen and CitroA?A??A?AA«n for making green claims in advertisement, The Financial Times ...

Ad Watchdog Bans ‘Green’ Words From Car Ads

Norway's state-run advertising watchdog has issued guidelines to advertisers that says, " "We ask that ... phrases such as 'environmentally friendly', 'green', 'clean', 'environmental car', 'natural' or similar descriptions not be used in marketing cars," ...

Lexus Hybrid Ad Banned For Misleading Environmental Claims

A Lexus magazine ad campaign for the Lexus RX 400h has been banned by the UK's advertising watchdog, MediaGuardian reports. The ad headline read: "High performance. Low emissions. Zero guilt." Complainants made to the Advertising ...

Wal-Mart Is Company Most Linked To Blog Sustainability Discussions

Wal-Mart is the corporation most linked with blog posts that mention "sustainability," according to Nielsen BuzzMetrics Sustainability Monitor. Wal-Mart was mentioned in 1.77 percent of the 356,403 messages about sustainability measured between 3/15/06 ...

NYC’s Yellow Cabs 100% Green By 2012

New York City's entire taxi fleet will be converted to gas-electric hybrids by 2012, CNN reports. Mayor Bloomberg will begin a cycle of replacement that will see 20 percent replaced each year until all of ...

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Comments and Discussions

Tom Stacy on National Grid Again Rejects High Costs of Offshore Wind
"Each time government entices big money investment away from riskier, but clearly..."

miggs on European Paper Industry Cuts CO2 Emissions by 42% since 1990
"Yet another example of the potential of combined heat & power to transform..."

Stevenson on News Corp. Taps Hara for Energy Efficiency, Environmental Management
"All of us should think of ways to save energy now. It is not a myth,..."

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

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