The Executive’s Daily Green Briefing

Archive for ‘Automotive’

Toyota ‘Zero Emissions’ Ad Ruled ‘Misleading’

Toyota ‘Zero Emissions’ Ad Ruled ‘Misleading’
The Belgian advertising standards authority says an advertisement for the Toyota Prius in the European Voice newspaper was misleading, ...

VW Acquisition To Save Porsche $400M Euros In Emissions Penalties

VW Acquisition To Save Porsche $400M Euros In Emissions Penalties
After it takes over Volkswagen, Porsche will be able to offset the emissions of its high-performance sports cars with ...

Ford Reviews Emissions Goals in Sustainability Report

Ford Reviews Emissions Goals in Sustainability Report
In reviewing its plans to reduce its CO2 emissions by 30 percent by 2030 in its 2007/8 Sustainability ...

Water Powered Car Makes Splash In Japan

Water Powered Car Makes Splash In Japan
Japanese company Genepax presents its car that runs on water, Reuters reports. The car has an energy generator that extracts hydrogen from ...

Toyota Promises More Hybrids, Yaris Tapped As ‘Green Car Of The Year’

Toyota Promises More Hybrids, Yaris Tapped As ‘Green Car Of The Year’
Toyota has promised two more hybrid models, which will mark the company's venture into Lithium-Ion technology, PCMag reports. Toyota's head of R&D ...

ADVERTISERS

GE Says Fleet Services Program Reducing Costs, Emissions

GE Says Fleet Services Program Reducing Costs, Emissions
Some businesses are reducing average fuel costs by 15 percent, with savings up to $15,000 per vehicle, through a ...

Hungary Looks At Vehicle Restrictions To Cut Air Pollution

Hungary Looks At Vehicle Restrictions To Cut Air Pollution
Heavy air pollution in Hungary's capital city of Budapest has local authorities considering a green zone where access would be restricted according ...

Nissan Cuts SUV, Truck Output, Increases Altima Production

Nissan Cuts SUV, Truck Output, Increases Altima Production
Nissan announced that it will increase production of its Altimas by 2,000, to about 17,000 monthly, and cut production of its sport-utility ...

Toyota Fuel Cell Hybrid Goes Twice The Distance

Toyota Fuel Cell Hybrid Goes Twice The Distance
Toyota has developed a new fuel cell (zero pollution) hybrid powered by hydrogen and electricity that can travel more ...

GM Signals Shift To Smaller Cars, Mulls Putting Hummer On The Block

GM Signals Shift To Smaller Cars, Mulls Putting Hummer On The Block
General Motors' Chairman and Chief Executive G. Richard Wagoner Jr. announced the company's plans to undergo some structural changes, ...

More Companies Give Employees Energy-Saving Incentives

More Companies Give Employees Energy-Saving Incentives
An increasing number of companies are offering their employees incentives for saving energy, like gas cards and telecommuting options, ...

Selling Green? Follow The Prius Marketing Blueprint

Selling Green? Follow The Prius Marketing Blueprint
Toyota's Prius has created a new definition of automotive cool, Jacquelyn Ottman writes in AdvertisingAge. Marketing, of course, ...

Advantage Aims For First 100% Hybrid Rental Fleet In U.S.

Advantage Aims For First 100% Hybrid Rental Fleet In U.S.
Advantage Rent A Car has committed itself to becoming the first major all green car rental company in the ...

Nissan Offers Carbon Offsets With Car Purchase

Nissan Offers Carbon Offsets With Car Purchase
Nissan has introduced a carbon offset program linked to the sale of each March Collet automobile sold in Japan. The ...

Honda Changes Tack On Hybrid Fit

Honda Changes Tack On Hybrid Fit
Honda has announced plans to roll out a gas-electric hybrid version of its Fit sub-compact that will cost a ...

AT&T Boosts Alternative Fuel Fleet by 100+

AT&T Boosts Alternative Fuel Fleet by 100+
AT&T is adding 105 alternative-fuel vehicles to its fleets in more than 30 cities across the U.S. beginning ...

BMW Greens Data Centers

BMW Greens Data Centers
BMW is almost done with a three-year effort to green its data centers and desktop systems, ComputerWeekly reports. The company is considering ...

Toyota Prototype Maps The Way For Green Dealerships

Toyota Prototype Maps The Way For Green Dealerships
By 2011, Toyota Motor Corp. expects to have 100 environmentally friendly dealerships -- or just under 10 percent of ...

Avis To Print Less, Save More Trees

Avis To Print Less, Save More Trees
In response requests from its customers, Avis is discontinuing the printing and distribution of scores of customer brochures and other collateral marketing ...

TNT To Replace 100 Diesel Delivery Trucks With Electrics

TNT To Replace 100 Diesel Delivery Trucks With Electrics
Amsterdam-based delivery company TNT, in partnership with Smith Electric Vehicles, has introduced more than 100 electric trucks in the UK, ...

Today's News

The Evolving Green Challenge for Manufacturing

The Evolving Green Challenge for Manufacturing

Unless you have been incommunicado for the last few years, you realize that the focus on green manufacturing has swept across Europe, ... continue »

COP 15 Offers Communications Opportunities
Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage
Sustainability and its Impact on Brand Value
The Advertising Industry, Sustainability and the Bottom Line
Cause Marketing Can Result In Sales Lift

Cause Marketing Can Result In Sales Lift

Cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue ...

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$5.2 Billion Invested in Cleantech Since January 2007
Green Efforts Insignificant in Winning, Keeping 3PL Business
Google Says Its Data Centers Most Efficient
Plastic From Plants Gets Some Airtime

Plastic From Plants Gets Some Airtime

Short video from an NBC affiliate on new developments in using plants to create sustainable packaging....

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Geothermal Could Be Answer To Countering Climate Change
Miller Recycles 99.9% of Packaging Waste
Credit Crunch Could Hurt Mitsubishi’s Eco-Car Push
The Bottom Line

Marketing

Apple Unveils ‘Industry’s Greenest Notebook’

Cause Marketing Can Result In Sales Lift

Green Mountain Coffee Helps Vermont Cut Energy Use

Emissions

Owens Corning To Cut GHG Emissions 25%

CEA Saving Energy With Expanded Telework Policy

Italy’s Metal Industry: EU’s Carbon Law Hurts Competitiveness

Hi-Tech

Top 10 Low Power Desktop PCs

Survey: Apple Most Eco-Friendly, Greenpeace Says Different

Google Says Its Data Centers Most Efficient

Efficiency

Sears Tower Spending $145 Million On Green - Turbines, Solar In Mix

Dairy’s Carbon Footprint Drops to 12 Pounds Per Gallon

California Tops ACEEE’s State Energy Efficiency Scorecard

Manufacturing

The Evolving Green Challenge for Manufacturing

World Steel Association Publishes Sustainability Report

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

Carbon Offsets/RECs

Want A Smaller Carbon Footprint? Pick A Different Ruler

Financial Crisis Threatens EU’s Carbon Plans

Pepsi Bottling Group Cuts 16,000 Tons of Plastic in 2007

CSR Reports

AT&T Releases Sustainability Report

Autodesk HQ Cuts Emissions with Lighting Upgrades

Staples Saved Over 540,000 Gallons of Diesel in 2007

Major Players

PR Agency Warned Starbucks About Wasteful Water Policy

Sun, Pfizer Surpass Carbon Reduction Goals

Green Efforts Insignificant in Winning, Keeping 3PL Business

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