The Executive’s Daily Green Briefing

Archive for ‘Business-to-Consumer’

Australia Joins Carbon Reduction Label Scheme

Australia Joins Carbon Reduction Label Scheme
Australia is joining the UK in using the Carbon Trust's Carbon Reduction Label, ...

T-Mobile Launches Green Coupon Application

T-Mobile Launches Green Coupon Application
T-Mobile, USA, Inc. has unveiled a mobile application that offers discounts on ...

Microsoft Launches Hohm, Enters Home Energy Management Business

Microsoft Launches Hohm, Enters Home Energy Management Business
Designed to help consumers lower their energy bills and reduce their impact on ...

Environment Takes Back Seat To Comfort, Convenience

Environment Takes Back Seat To Comfort, Convenience
Most Americans wouldn’t give up their iPod, microwave oven, air conditioning, cell phone ...

U.S. Green Product Council Debated

U.S. Green Product Council Debated
With more than 300 different organizations claiming to certify various products and services ...

ADVERTISERS

Dow Corning Adopts Eco ‘Megatrend’ Strategy

Dow Corning Adopts Eco ‘Megatrend’ Strategy
Dow Corning is shifting its focus to more research and development of "solutions ...

Wal-Mart Reduces Carbon Emissions/$1M Sold to 53 Tons

Wal-Mart Reduces Carbon Emissions/$1M Sold to 53 Tons
[Editors note: A previous headline mischaracterized Wal-Mart's global emissions based on erroneous information ...

M&S Says Sustainability ‘Plan A’ Cash Positive

M&S Says Sustainability ‘Plan A’ Cash Positive
In its latest sustainability report, How We Do Business, Marks & Spencer ...

Yahoo! Kicks Off ‘Make It Green’ Promotion

Yahoo! Kicks Off ‘Make It Green’ Promotion
As an example of institutional marketing of its green microsite, Yahoo! has launched ...

Ubiquitous Post-it Note Goes Sustainable

Ubiquitous Post-it Note Goes Sustainable
Post-it Notes, the sticky pads on everyone's desks and refrigerators, have been certified ...

Music Industry Reports On Sustainable CD Packaging

Music Industry Reports On Sustainable CD Packaging
RIAA and NARM recently released a report on sustainable CD Packaging. The ...

SAP to Acquire Clear Standards, Gains Carbon Mgmt Product

SAP to Acquire Clear Standards, Gains Carbon Mgmt Product
SAP plans to acquire Clear Standards, a privately held enterprise carbon management solutions provider that helps companies track and report ...

Microsemi Pushes Green Certification for PoE

Microsemi Pushes Green Certification for PoE
Semiconductor manufacturer Microsemi has launched an effort to standardize energy efficiency ratings for Power over Ethernet equipment. The Microsemi Green Power over ...

‘Green’ Issues of Magazines Underperforming

‘Green’ Issues of Magazines Underperforming
Companies deciding where to spend their advertising budget might reconsider advertising in the ...

Unilever Adding Sustainably-sourced Tea, Palm Oil, Tomatoes

Unilever Adding Sustainably-sourced Tea, Palm Oil, Tomatoes
As part of its plans to roll out Rainforest Alliance-certified teas worldwide ...

LOHAS Consumers Want Proof and Third-party Verification

LOHAS Consumers Want Proof and Third-party Verification
The rise of blogs, social networks and online news organizations focused on environmental ...

Green Ads on the Rise

Green Ads on the Rise
TerraChoice has found that the amount of advertising of green claims is ...

Coke Showcases Sustainability in Nation’s Capitol

Coke Showcases Sustainability in Nation’s Capitol
Coca-Cola has chosen Washington, D.C., to make a statement about its commitment to ...

Patagonia Releases 1% For The Planet Ad

Patagonia Releases 1% For The Planet Ad
A TV and Internet ad for 1% For ...

CFL Bulbs Sold in Mail-ready Recycling Container

CFL Bulbs Sold in Mail-ready Recycling Container
One of the few knocks on compact fluourescent lightbulbs has been the fact ...
Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

In a study of consumer opinions of marketing claims, survey respondents identified most ...

click to view full size chart »

WWF Ranks US 7th Among G8 on Climate Scorecard
Growth of Global Carbon Emissions Cut in Half
Electricity, Heat, Transportation Cause 60% of Emissions

Today's News

Carbon Management IS Information Management

Carbon Management IS Information Management

For most organizations today, sophisticated carbon management is simply not possible. At best, ... continue »

The Hope Behind The Holes In The Climate Bill
Energy Costs Rising, Regulations Imminent - Are You Ready?
Energy - It Just Doesn’t Add Up
FTC on Greenwashing: Is That All There Is?
Shaklee Discusses its Green Strategies

Shaklee Discusses its Green Strategies

Shaklee Corp. was recognized recently ...

click to view video »

Sprint Tackles Data Center Improvements
Building a Bridge from Recycled Plastics
The Netherlands Ponders Floating City Architecture
Popular Topics

Marketing

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Green Seal Adds First U.S. Standard for Personal Care Products

Show Sustainability Sales Success to Climb Corporate Ranks

Emissions

Cisco Wants to Transform Energy Demand and Use with Smart Buildings

Sony Europe Goes to 100% Renewable Energy

EPA Approves California Emissions Waiver

Hi-Tech

Sony Ericsson Joins Nokia, Samsung as ‘Greener’ Electronics Makers

Online Calculator Gauges IT Data Center Costs and Carbon Footprint

Microsoft Reduces Windows 7 Packaging

Efficiency

Black & Veatch HQ to Showcase Sustainability

Raytheon Meets Green Goals with IT Help

Yahoo! Dropping Carbon Offsets for Greener Data Centers

Manufacturing

Electronics Firms Face Off Against Mandated Recycling Programs

Leading Mobile Phone Makers Agree to Develop Universal Charger

Panasonic Cuts Manufacturing Emissions With Simulation Tech

Carbon Offsets/RECs

Sustainable Agriculture Requires Farm Modernization, Free Markets, Tech Adoption

Audi Promotes Clean Diesel via Facebook, Carbon Offsets

CBO: Cap-And-Trade to Cost $175 Per Household

CSR Reports

SAB Miller Targets 25% Reduction in Water Used in Brewing

Molson Coors Cuts CO2 Emissions by 12%

Successful Design in CSR Reporting, Part 2

Major Players

Fuel Cell Systems to Power 30% of Coca-Cola NY Facility

Australia Joins Carbon Reduction Label Scheme

CSX to Cut CO2 Emissions by 8%

See All Topics »