The Executive’s Daily Green Briefing

Archive for ‘Business-to-Consumer’

Green Meetings Don’t Have To Cost More Green

Green Meetings Don’t Have To Cost More Green
Corporate social responsibility mandates are one factor that is leading to more green, and, for planners, more complicated meetings, ...

Sony, Mohawk Bring Greener Products To Market

Sony, Mohawk Bring Greener Products To Market
Big companies are pushing research to bring greener products to market, according to this CNN video....

Starwood Going Green With Element Hotels

Starwood Going Green With Element Hotels
Starwood Hotels and Resorts Worldwide is introducing Element Hotels, a green hotel chain, scheduled to open this July ...

U.S. Lags Behind On Green Consumption And Behavior

U.S. Lags Behind On Green Consumption And Behavior
The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior ...

Green Marketing Campaigns Not Sticking

Green Marketing Campaigns Not Sticking
Seventy-one percent of North Americans want to know about the socially responsible behavior of brands they buy - but the majority of ...

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Adam Werbach’s Answer To Consumerism’s Global Warming Blues
In an article in AdvertisingAge, Adam Werbach, CEO of Saatchi & Saatchi S, says that with a tougher regulatory environment, and ...

eCommerce Goes Green

eCommerce Goes Green
B2B and B2C online sellers are increasingly adopting environmentally friendly business practices, according to research (download here) from Online Market World. The ...

Dell Fends Off Blog Critics With Sustainable Packaging Fixes

Dell Fends Off Blog Critics With Sustainable Packaging Fixes
Earth Day posts on blogs like The Consumerist and Gizmodo (the photo is from Gizmodo) prompted Dell ...

Customer CSR Expectations Top Of Mind For CEOs

Customer CSR Expectations Top Of Mind For CEOs
CEOs believe that customer expectations around corporate social responsibility are increasing, and CSR will play an important role in differentiating an enterprise ...

Food Services Industry Hammered On Climate Performance

Food Services Industry Hammered On Climate Performance
Google, Anheuser-Busch and Levi Strauss had the largest score improvement, each jumping over 20 points, in Climate Counts' ...

Green-Themed Email Marketing Sees Big Bump

Major retailers, including OfficeMax, Home Depot, Banana Republic and REI all sent e-mails with Earth friendly ideas or Earth ...

Mobile Carriers Seek Lower Emissions

Mobile Carriers Seek Lower Emissions
Mobile carriers are looking for ways to improve energy efficiency, PCWorld reports. Reducing the cost of running mobile networks ...

Motorola Releases 2007 CSR Report, Reclassification Doubles Haz Waste

Motorola Releases 2007 CSR Report, Reclassification Doubles Haz Waste
In its 2007 Corporate Responsibility Report Motorola, Inc. highlights actions the company has taken on social, accountability and ...

Are Hybrids Safe For Drivers?

Are Hybrids Safe For Drivers?
There is a legitimate scientific reason for asking whether hybrid vehicles are healthy for drivers, writes Jim Motavalli, ...

LCD TV Assoc. Launches Green Logo Program

LCD TV Assoc. Launches Green Logo Program
The LCD TV Association has launched its GreenTV logo program to help tune in LCD TV manufacturers and brands to reducing ...

Advertising Watchdog Sees Big Jump In Green Ad Complaints

Advertising Watchdog Sees Big Jump In Green Ad Complaints
The UK's Advertising Standards Authority has released its Annual Report 2007 (PDF). The ASA says it dealt with record ...

Nau Calls It Quits, WebFront Experiment Bombs

Nau Calls It Quits, WebFront Experiment Bombs
Sustainable clothier Nau Inc. has closed shop, The Oregonian reports. The company says it couldn't raise the funds ...

Taco Bell: Yo Quiero Energy Savings

Taco Bell: Yo Quiero Energy Savings
Taco Bell plans to install new "Grill-To-Order" cooking machines in all of their locations to reduce water and energy use and improve ...

Unilever Tells Suppliers: ‘Certified Sustainable Palm Oil Only’

Unilever Tells Suppliers: ‘Certified Sustainable Palm Oil Only’
In response to concerns, and protests, over palm oil crops' role in rainforest deforestation, food giant Unilever has announced it will ...

Dr. Bronner’s Magic Soaps Sues Major Brands Over ‘Organic’

Dr. Bronner’s Magic Soaps Sues Major Brands Over ‘Organic’
The family owned Dr. Bronner's Magic Soaps has filed a lawsuit in California Superior Court against a number ...

Today's News

Recycle To Save Energy–The Sooner The Better

Recycle To Save Energy–The Sooner The Better

Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »

Using Green IT To Get Out Of The Red And Into The Black
Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Consumers Want Brands To Solve Climate Crisis

Consumers Want Brands To Solve Climate Crisis

Consumers are calling on brands to take responsibility for reducing the impact of climate change as governments fail to make progress, according ...

click to view full size chart »

Belief In Global Warming Slips
U.S. Lags Behind On Green Consumption And Behavior
Green Marketing Campaigns Not Sticking
HP Exec On Product Takeback

HP Exec On Product Takeback

Renee St. Denis discusses how Hewlett-Packard's corporate processes and design strategies have evolved in dealing with e-waste, or outdated and discarded PCs, ...

click to view video »

Sony, Mohawk Bring Greener Products To Market
Tour Of Citigroup’s Green Skyscraper
China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
The Bottom Line

Marketing

Consumers Reward Good Corporate Behavior - Unless There’s A Big Sale

Green Meetings Don’t Have To Cost More Green

Green Marketing Campaigns Not Sticking

Emissions

UPS Orders 500 Hybrid, CNG Delivery Trucks

EU Says ICT Will Lead The Way To Carbon Neutrality

Nissan Electric Car Headed To U.S. By 2010

Hi-Tech

HP Exec On Product Takeback

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Efficiency

DOE: Wind Could Supply 20 Percent of U.S. Electricity By 2030

Companies Respond To Climate Change Shareholder Resolutions

Virtual Hotel Aims To Improve Industry Sustainability

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Recycle To Save Energy–The Sooner The Better

With $100M, Duke Energy Joins Rooftop Solar Movement

Sony, Mohawk Bring Greener Products To Market

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