The Executive’s Daily Green Briefing

Archive for ‘Business-to-Consumer’

Hearst Catches Green Flak Over Esquire’s E-Ink Cover

Hearst Catches Green Flak Over Esquire’s E-Ink Cover
Esquire Magazine, published by Hearst, is taking heat (here & here) over the use of E-Ink in its upcoming 75th ...

Dell Releases Corporate Responsibility Report

Dell Releases Corporate Responsibility Report
Dell has released its corporate responsibility report for FY 2008 (PDF). Scope 1 and Scope 2 GHG emissions increased ...

Sainsbury Saves At Checkout With Two-Sided Receipt Printers

Sainsbury Saves At Checkout With Two-Sided Receipt Printers
UK food retailer Sainsbury's has won the European Retail Solutions Best Green IT Initiative Award 2008 for using simultaneous ...

Coke Cuts Water Use Ratio 3% In 2007

Coke Cuts Water Use Ratio 3% In 2007
Coca-Cola Enterprises, the world's largest marketer, distributor, and producer of Coca-Cola products, has published its third Corporate Responsibility and ...

Facebook App Tracks Energy Consumption

Facebook App Tracks Energy Consumption
Kevin Muise and Jin Fan of Simon Fraser University in B.C., Canada have launched a power consumption monitoring application ...

Estee Lauder Exec’s Advice On Sustainable Packaging

Estee Lauder Exec’s Advice On Sustainable Packaging
John Delfausse, vice president of package design at Estee Lauder Co., recently tackled the need for sustainable packaging by ...

Postal Service Wants To Green 90% Of Fleet

Postal Service Wants To Green 90% Of Fleet
The U.S. Postal Service is participating in Project Driveway to identify new technologies in hopes of replacing ...

Fujitsu Releases ‘Green Policy 2020,’ Holds Off On Details

Fujitsu Releases ‘Green Policy 2020,’ Holds Off On Details
Fujitsu Group has established "Green Policy 2020," which it calls a "medium-term environmental vision." Fujitsu estimates that its initiatives ...

From Purchaser to Participant – Keeping Consumers’ Interest During Recession

From Purchaser to Participant – Keeping Consumers’ Interest During Recession
Even in times of economic strain, people continue to strive for a feeling of connection by participating and expressing their values through ...

Green Bay Packers Launch Environmental Program

Green Bay Packers Launch Environmental Program
The Green Bay Packers recently announced "Packers Green Team," a new program focusing on the use of renewable resources ...

GM, Utilities Partner to Speed Up Commercialization of Plug-Ins

GM, Utilities Partner to Speed Up Commercialization of Plug-Ins
General Motors Corp. and the Electric Power Research Institute, a consortium of over 30 electric utilities, recently announced a ...

Silk Touts Success Of Green Caps

Silk Touts Success Of Green Caps
Silk Soymilk is touting the success of its Green Caps for Green Energy program that donates 30 kilowatt-hours of green tags, ...

Manufacturers In High Gear To Develop Efficient Light Bulbs

Manufacturers In High Gear To Develop Efficient Light Bulbs
German firm Paulmann and Dutch multinational Philips are just two of the manufacturers developing more energy-efficient lights. One problem, according to Deutsche ...

Half Of S&P 100 Released Sustainability Report In 2007

Half Of S&P 100 Released Sustainability Report In 2007
Over 50 percent of America's largest public traded companies now report on their sustainability effort, and over a third integrate elements of ...

Gore Calls For 100% Clean Energy by 2018, Keeps Straight Face

Gore Calls For 100% Clean Energy by 2018, Keeps Straight Face
Al Gore challenged America to make its electricity production completely carbon-free in 10 years, The Washington Post ...

Retailers Get Strict on Green Standards for Suppliers

Retailers Get Strict on Green Standards for Suppliers
Wal-Mart and Whole Foods made announcements this week requiring that suppliers meet the company's sustainability standards. Wal-Mart Stores recently launched ...

Green GM Dealership In Detroit Cuts Energy More Than 50%

Green GM Dealership In Detroit Cuts Energy More Than 50%
General Motors unveiled a $15 million green dealership outside of Detroit today, AdAge reports. The 64,000-square-foot dealership, owned by ...

Hardee’s Lighting Retrofit Reduces Energy Consumption

Hardee’s Lighting Retrofit Reduces Energy Consumption
Hardee's, a subsidiary of CKE Restaurants Inc., recently began a lighting retrofit in over 300 of its restaurants. Working with Regency ...

EU Harnesses Govt Spending Power to Support Green Products

EU Harnesses Govt Spending Power to Support Green Products
The European Commission recently launched Action plan for sustainable consumption, production and industry, a proposal to curb the environmental impact of ...

Corporate CSR Skepticism Fueled by ‘Greenwashing Washout’

Corporate CSR Skepticism Fueled by ‘Greenwashing Washout’
With the eco-world on overdrive, overall skepticism in companies' corporate social responsibility initiatives is higher among LOHAS consumers, the portion of the ...

Today's News

Ecolabeling – Bridging The Gap

Ecolabeling – Bridging The Gap

There’s no question that ecolabeling is in demand as companies in all sectors launch marketing focused on "green" company and product attributes.  ... continue »

The Green Chemistry Tipping Point
Data Centers and Carbon Pricing
From Purchaser to Participant – Keeping Consumers’ Interest During Recession
The Greening of Retail: Lowering Costs and Raising Customer Loyalty
Over Half Of Consumers Factor Green Record Into Buying Decisions

Over Half Of Consumers Factor Green Record Into Buying Decisions

Close to all American consumers (90%) believe that acting in an environmentally responsible way is important, but feel corporations hold most of ...

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Cost-Savings Key Driver to Green IT in Small Businesses
The Media’s Key Role in ‘Greenwashing Washout’
Economy Won’t Slow Down Green Consumers
Sustainable Designers Speak Up

Sustainable Designers Speak Up

Nest recently held their 2nd designer discussion "Design with a conscious". with a packed house, three product designers spoke about their ...

click to view video »

Carbon Trust On Impact of Policy on Sustainable Technology
Ineos Gets Biofuel From Waste
Commercial Composting Takes Root In Portland
The Bottom Line

Marketing

Patagonia Campagn Asks Customers to ‘Vote the Environment’

Over Half Of Consumers Factor Green Record Into Buying Decisions

Not So Easy Bringing Green Products To Market

Emissions

Crystal Rock’s Solar System Up and Running

Dell Reaches Carbon Neutral Goal 5 Months Ahead Of Plans

Method Provides Incentives for Supply Chain to Reduce Emissions

Hi-Tech

Cost-Savings Key Driver to Green IT in Small Businesses

IBM Plans to Build Energy Efficient, Adaptive Data Center

Pepsi Picks Redemtech to Handle E-waste

Efficiency

Ikea To Sell Solar Panels

DOE Assessments Help 3 Plants Save Over $1.5 Million Combined

NewPage Cuts Energy Use with Lighting Retrofit

Manufacturing

Herman Miller Sees 32% ROI in Energy Efficiency Investments

Climate Exchange Strikes China Emissions Trading Deal

Lotus To Raise Wind Turbines At Factory

Carbon Offsets/RECs

Ski Industry Releases Environmental Report

Burt’s Bees Sets Greenhouse Gas Reduction Goal

Results From Carbon Footprint Calculators Vary Widely

CSR Reports

Most Companies Skip Getting CSR Reports Assured

Campbell’s Cuts 1.5 Million Gallons of Water Per Day

KB Home To Build Only Energy Star Standard Homes

Major Players

Nissan Unveils Eco-Pedal

Japanese Steel Makers to Cut GHG Emissions by 30%

AT&T Joins Green Grid, Promotes Data Center Energy Efficiency

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