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	<title>Environmental Leader &#187; Columnist Alcoa</title>
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	<link>http://www.environmentalleader.com</link>
	<description>The Executive's Daily Green Briefing</description>
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		<title>AT&amp;T Optimizes Operations Via Efficiency</title>
		<link>http://www.environmentalleader.com/2009/08/06/att-optimizes-operations-via-efficiency/</link>
		<comments>http://www.environmentalleader.com/2009/08/06/att-optimizes-operations-via-efficiency/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 15:40:04 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Batteries]]></category>
		<category><![CDATA[Business-to-Consumer]]></category>
		<category><![CDATA[CSR Reports]]></category>
		<category><![CDATA[Central & South America]]></category>
		<category><![CDATA[Columnist Alcoa]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Emissions]]></category>
		<category><![CDATA[Finance & Reporting]]></category>
		<category><![CDATA[Hi-Tech]]></category>
		<category><![CDATA[Large]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[alternative fuel vehicle]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[cell phone towers]]></category>

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		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/08/06/att-optimizes-operations-via-efficiency/" title="AT&#038;T Optimizes Operations Via Efficiency"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=19326&amp;w=180" width="180" height="163" alt="AT&#038;T Optimizes Operations Via Efficiency" style="float:left;padding:0 10px 10px 0;" ></a>AT&#38;T continues to improve technical efficiency as a means toward reducing its environmental impact, according to its 2008 CSR report.
Above is a look at AT&#38;T&#8217;s data center initiatives.
Over the past year, AT&#38;T has:

recorded a 43 percent increase in accessories and batteries reused or recycled from 2007 to 2008, resulting in 1.3 million pounds diverted from [...]]]></description>
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		<title>Recycle To Save Energy&#8211;The Sooner The Better</title>
		<link>http://www.environmentalleader.com/2008/05/13/recycle-to-save-energy-the-sooner-the-better/</link>
		<comments>http://www.environmentalleader.com/2008/05/13/recycle-to-save-energy-the-sooner-the-better/#comments</comments>
		<pubDate>Wed, 14 May 2008 02:05:41 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Business-to-Business]]></category>
		<category><![CDATA[Columnist Alcoa]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[Guest Column]]></category>
		<category><![CDATA[Major Players]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[Strategy & Leadership]]></category>
		<category><![CDATA[U.S.]]></category>

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		<description><![CDATA[<a href="http://www.environmentalleader.com/2008/05/13/recycle-to-save-energy-the-sooner-the-better/" title="Recycle To Save Energy&#8211;The Sooner The Better"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=6141&amp;w=180" width="180" height="186" alt="Recycle To Save Energy&#8211;The Sooner The Better" style="float:left;padding:0 10px 10px 0;" ></a>  Recycling rates in the U.S. are low and getting lower. The U.S., by far the world&#8217;s biggest consumer of aluminum cans, lags behind other industrialized nations in the percentage of these cans that we recycle. This is despite the fact that the number of cans sold is fairly constant.
If we could recover and [...]]]></description>
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		<title>Involving Stakeholders in Measuring Sustainability Performance</title>
		<link>http://www.environmentalleader.com/2008/03/18/involving-stakeholders-in-measuring-sustainability-performance/</link>
		<comments>http://www.environmentalleader.com/2008/03/18/involving-stakeholders-in-measuring-sustainability-performance/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 22:29:26 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Business-to-Business]]></category>
		<category><![CDATA[Columnist Alcoa]]></category>
		<category><![CDATA[Facilities]]></category>
		<category><![CDATA[Guest Column]]></category>
		<category><![CDATA[Hydroelectric]]></category>
		<category><![CDATA[Industrial Goods]]></category>
		<category><![CDATA[Major Players]]></category>
		<category><![CDATA[Strategy & Leadership]]></category>
		<category><![CDATA[Sustainability]]></category>

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		<description><![CDATA[<a href="http://www.environmentalleader.com/2008/03/18/involving-stakeholders-in-measuring-sustainability-performance/" title="Involving Stakeholders in Measuring Sustainability Performance"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=5441&amp;w=180" width="180" height="247" alt="Involving Stakeholders in Measuring Sustainability Performance" style="float:left;padding:0 10px 10px 0;" ></a>In the remote fjords of east Iceland, a  partnership between Alcoa, its electrical supplier Landsvirkjun, and various stakeholder groups helped ensure a new aluminum smelter and related hydroelectric facility would balance the environmental, social, and economic effects on a non-industrial area populated by around 10,000 residents.
When Alcoa&#8217;s Fjarðaál smelter and the Landsvirkjun hydropower facility [...]]]></description>
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