The Executive’s Daily Green Briefing

Archive for ‘Guest Column’

Measuring, Managing, Saving: Making Energy Efficiency Visible

Measuring, Managing, Saving: Making Energy Efficiency Visible
At Yahoo! headquarters, we recently installed an interactive touch screen next to our corporate cafeteria. The Green Screen, as we fondly ...

Lean And Clean With Green Purchasing

Lean And Clean With Green Purchasing
For years, sourcing and procurement organizations have focused on perfecting lean business processes, guided by the fundamentals of strategy, size, management, and ...

‘Recyclable’ Is So Last-Century

‘Recyclable’ Is So Last-Century
Last fall, I used the term "greenwashing" in a panel discussion with business leaders in Austin, Texas. Though this is a phrase ...

Successfully Enticing LOHAS Consumers to Grocery Stores

Successfully Enticing LOHAS Consumers to Grocery Stores
As grocery outlets try to lure customers by offering greater selection, price reductions and differentiating shopping experiences; environmentally- and socially-conscious philosophies are ...

Let ‘Lean’ Guide You To ‘Green’

Let ‘Lean’ Guide You To ‘Green’
I meet with too many organizations that are still addressing sustainability as if it's something new, something different, when in fact many ...

CSR Reporting: The Importance Of Stakeholder Engagement

CSR Reporting: The Importance Of Stakeholder Engagement
I graduated from UNC in May of 1998 and after a month-long surfing trip to Costa Rica I started a job in ...

Drinking Problems: Innovative Approaches to the World’s Water Crisis

Drinking Problems: Innovative Approaches to the World’s Water Crisis
March 22nd was World Water Day, and for many in the developed world, it passed without much notice. But elsewhere, more than ...

How to Navigate the Environmental Media - Part 2

How to Navigate the Environmental Media - Part 2
Part Two - Battle for the Skies Virgin America's Richard Branson retreated to his own island in the Caribbean three weekends ago with ...

‘You Already Have An Eco Job!’

‘You Already Have An Eco Job!’
It seems like every week I get a request from someone at Sun who wants to join our Eco Responsibility team. ...

Consumer Product’s Green Diet: Slimmer Packaging Looks Good On You

Consumer Product’s Green Diet: Slimmer Packaging Looks Good On You
What a difference a year makes. At the start of 2007, few consumer products companies had a focus on sustainability in packaging. ...

Involving Stakeholders in Measuring Sustainability Performance

Involving Stakeholders in Measuring Sustainability Performance
In the remote fjords of east Iceland, a  partnership between Alcoa, its electrical supplier Landsvirkjun, and various stakeholder groups helped ensure a ...

CSR Reporting: Rainbows Versus ROI

CSR Reporting: Rainbows Versus ROI
You've heard it all before*. Someone reviews a corporate social responsibility report and complains that there are too many pictures of rainbows ...

(Dis)Orders of Magnitude

(Dis)Orders of Magnitude
Human beings are good at numbers, but only within a small range. Most of us can imagine how big "One Hundred" ...

How To Navigate The Environmental Media - Part 1

How To Navigate The Environmental Media - Part 1
Part One: All Quiet on the Western Front In January, the world saw the launch of the $15bn dollar "zero-carbon, waste-free, ...

Can Big Oil and Enviros Work Together to Get What They Want?

Can Big Oil and Enviros Work Together to Get What They Want?
Why face-to-face may work better than TV ads In the rush for corporations to catch up with consumer interest in all things green, ...

Wouldn’t It Be Nice - U.S. Solar Industry Basks in California Sun

Wouldn’t It Be Nice - U.S. Solar Industry Basks in California Sun
"Wouldn't it be nice if we were older, then we wouldn't have to wait so long, and wouldn't it be nice to ...

Finding Value In CSR Reporting

Finding Value In CSR Reporting
Three years ago, fresh out of business school and having just accepted a position to lead CSR reporting at Timberland, a ...

Top 10 Reasons To Green IT

Top 10 Reasons To Green IT
As business ramps up for 2008, sustainability is top of mind for C-level executives and IT managers. It is now a major ...

Demand Drives GMA Sustainability Initiative

Demand Drives GMA Sustainability Initiative
Sustainability initiatives are taking on greater urgency for consumer products companies as consumers, retailers, non-governmental organizations (NGOs), and their own employees push ...

Register Now For Green Sustainable Efficiency World 2008!

Register Now For Green Sustainable Efficiency World 2008!
Reflecting back on 2007, one industry clearly stands out as having benefited big time from the growing interest in sustainability: the conference industry. It seems like every week has offered at least one, and often more, chances to attend a brand new sustainability, efficiency or environmental conference of some kind.

Today's News

Measuring, Managing, Saving: Making Energy Efficiency Visible

Measuring, Managing, Saving: Making Energy Efficiency Visible

At Yahoo! headquarters, we recently installed an interactive touch screen next to our corporate cafeteria. The Green Screen, as we fondly ... continue »

Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
Let ‘Lean’ Guide You To ‘Green’
Green Marketing Campaigns Not Sticking

Green Marketing Campaigns Not Sticking

Seventy-one percent of North Americans want to know about the socially responsible behavior of brands they buy - but the majority of ...

click to view full size chart »

eCommerce Goes Green
82% Of Execs Say Climate Change Will Alter Their Business Models
Report: Data Center Energy Efficiency Needs To Double By 2012
China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

As plastic bags litter China's countryside the government is putting the pressure on the manufacturers, good news for China's cloth bag industry....

click to view video »

Customer CSR Expectations Top Of Mind For CEOs
DuPont On Sustainable Packaging
HP Partners With Calif. On Print Cartridge Recycling
The Bottom Line

Marketing

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Green Marketing Campaigns Not Sticking

Green-Themed Email Marketing Sees Big Bump

Emissions

EBay Tops List Of Largest Solar Installations In San Jose

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Cutting The Internet’s Carbon Footprint

Hi-Tech

Report: Data Center Energy Efficiency Needs To Double By 2012

Motorola Releases 2007 CSR Report, Reclassification Doubles Haz Waste

IBM Develops Datacenter Energy Reduction Software, Strategies

Efficiency

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Colgate-Palmolive Improves Production Efficiency

Airlines Add Minutes To Flights, Save Millions On Fuel

Manufacturing

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

DuPont On Sustainable Packaging

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

REI’s ‘30% By 2009′ Goal Precedes ‘100% By 2020′

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

Ford, Timberland Win Ceres-ACCA Sustainability Reporting Awards

AEP Corporate Sustainability Report Outlines Challenges, Performance

Major Players

Food Services Industry Hammered On Climate Performance

HP Partners With Calif. On Print Cartridge Recycling

Exxon Bets $100M On Test To Clean CO2 From Natural Gas

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