Guest Column · Environmental Leader · Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

Archive for ‘Guest Column’

Raw Sourcing: Glass, Plastic or Aluminum?

As a former packaging manager of a large beverage company, when it came to beverages I always wondered which was more environmentally ...

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Environmental Supply Chain Planning – Expanding Accountability

Regardless of where one stands on the subject of climate change, we are all impacted by rising energy prices. Carbon-based energy fuels ...

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Green Communications: 3 Strategies For Getting Past The Crunch

It's a perfect storm for green communications. There are two industries traditionally considered first for the chop during an economic downturn: environment ...

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Beyond Tele-Conferencing: How the IT Sector Can Become a Legitimate Climate Solutions Provider

Nowadays, the buzz is about next-generation tele-conferencing. Interestingly, unlike many advances in technology, it is being billed for its environmental benefits as ...

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Navigating the Environmental Media Pt 4: Carbon Messaging

Is messaging about carbon an exclusive right? I took the picture below last April when I was visiting my mum in Liverpool. The ...

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Ecolabeling – Bridging The Gap

There’s no question that ecolabeling is in demand as companies in all sectors launch marketing focused on "green" company and product attributes. ...

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The Green Chemistry Tipping Point

It seems to have happened overnight. All of a sudden, everyone is talking about sustainability. Everyone is attempting to "go green!" You ...

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Data Centers and Carbon Pricing

Here in the U.S. the likelihood of an official "price of carbon" continues to grow. Both Sen. McCain and Sen. ...

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From Purchaser to Participant – Keeping Consumers’ Interest During Recession

Even in times of economic strain, people continue to strive for a feeling of connection by participating and expressing their values through ...

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The Greening of Retail: Lowering Costs and Raising Customer Loyalty

Forthcoming Aberdeen research on green initiatives in the retail sector reveals that retailers worldwide are leveraging sustainability initiatives to drive down costs ...

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Water Sustainability - What Can The Past Teach Us For The Future?

Sustaining water resources has been an important factor in the development and survival of civilizations. The ability to use water in sufficient ...

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Are Consumers Falling Off The Green Wagon, And Should We Care?

A Newsweek columnist laments, "I'm so tired of being green" and admits to tossing a gooey peanut butter jar into the trash ...

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Industry Needs Energy Star For Servers - Now!

The other day while out shopping for Energy Star rated household appliances with my wife, I got to wondering why we ...

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Parse The Greens, Pass The Spectacle

Comments on the Language of Marketing Sustainability. In today's culture of over-parsed lexicon, where we argue the meaning of ...

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Timberland’s Journey to Quarterly CSR Reporting

"... companies ... need to focus less on the [CSR] report and more on the reporting, conceiving of it as a continuous ...

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Peak Carbon

When I write my column for Environmental Leader each month, I'm pretty conservative with the facts and ideas that I use. ...

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Consumers Understand Greenwash, So Why Can’t The Communications Industry?

As company marketing and advertising departments are waking up to the huge commercial opportunities within the emerging 'green' market, it is no ...

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Environmental Compliance: Initiatives Broaden, Budgets Up - Complete Apps Still Few in Number

AMR Research published a Report last year on the landscape of available technology options for supporting environmental health and safety ...

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Shades of Green for Everyone – The Effects of Premium Green and Sustainable Style

According to the latest edition of NMI's LOHAS Consumer Trends Report, many consumers' purchasing patterns are affected by the phenomenon of trading ...

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