The Executive’s Daily Green Briefing

Archive for ‘GPN’

The Green Influence Factor

The Green Influence Factor
Research from Natural Marketing Institute's 2007 European LOHAS Consumer Trends Database, shows that culture plays a strong role in consumers' willingness ...

North Pole Could Be Swimmable In 2008

North Pole Could Be Swimmable In 2008
In September 2007, Arctic sea ice reached a record low, opening up the fabled North-West passage that runs from ...

Lean And Clean With Green Purchasing

Lean And Clean With Green Purchasing
For years, sourcing and procurement organizations have focused on perfecting lean business processes, guided by the fundamentals of strategy, size, management, and ...

U.S. Patent Office Swamped With ‘Eco’ Applications

U.S. Patent Office Swamped With ‘Eco’ Applications
The U.S. Patent and Trademark Office (USPTO) saw a 10 percent increase in trademark filings last year for green-themed ...

EPA Insiders Report Widespread, Potentially Harmful Political Interference

EPA Insiders Report Widespread, Potentially Harmful Political Interference
Results of investigations by the Union of Concerned Scientists (UCS) paint the EPA as an agency under siege from ...

Major Aviation Industry Players Ink Climate Change Pledge

Major Aviation Industry Players Ink Climate Change Pledge
At the third annual Aviation and Environment Summit in Geneva April 22 and 23, 2008, airlines, airports, and aircraft ...

‘Recyclable’ Is So Last-Century

‘Recyclable’ Is So Last-Century
Last fall, I used the term "greenwashing" in a panel discussion with business leaders in Austin, Texas. Though this is a phrase ...

Green 15 - InfoWorld Picks Top Green IT Leaders

Green 15 - InfoWorld Picks Top Green IT Leaders
InfoWorld has unveiled its selections for the Green 15 awards. Recipients are organizations that have made significant ...

How To Keep Sustainability Initiatives Rolling After Earth Day

How To Keep Sustainability Initiatives Rolling After Earth Day
Companies are plastering the Internet with press releases touting Earth Day initiatives - yours is probably one of them. ...

Green Data Center Adoption Stalls

Green Data Center Adoption Stalls
Fifty-one percent of companies have a green data center strategy, according to a Digital Realty Trust survey of ...

Number Of People Who Expect Severe Climate Change Shrinking

Number Of People Who Expect Severe Climate Change Shrinking
As the nation gets ready to celebrate Earth Day 2008, attitudes towards global warming are little changed from last year. Sixty-seven percent ...

24 Strategies For Green Buildings

24 Strategies For Green Buildings
The Building Owners and Managers Association International has put together 24 strategies for increasing sustainability and optimizing performance in ...

Lighting Top Purchase For Increasing Energy Efficiency

Lighting Top Purchase For Increasing Energy Efficiency
Twenty-two percent of respondents to a ChangeWave survey say their company is very concerned about reducing its corporate energy usage and ...

Carbon Labels On Tesco Products Next Month

Carbon Labels On Tesco Products Next Month
Carbon labels will be tested on Tesco-brand products next month, The Guardian reports. The retailer will put carbon ...

Let ‘Lean’ Guide You To ‘Green’

Let ‘Lean’ Guide You To ‘Green’
I meet with too many organizations that are still addressing sustainability as if it's something new, something different, when in fact many ...

Bush Delivers GHG Emissions Goal, Skips How To Reach It

Bush Delivers GHG Emissions Goal, Skips How To Reach It
In a Rose Garden speech today, President Bush acknowledged the need to put curbs on greenhouse-gas emissions and set ...

How To Avoid A Green Marketing Backlash

How To Avoid A Green Marketing Backlash
Americans misunderstand key phrases commonly used in environmental marketing and advertising, giving products a greater environmental halo than they deserve and creating ...

Toxic 100 Fingers DuPont As Top Polluter

Toxic 100 Fingers DuPont As Top Polluter
DuPont heads this year's Toxic 100, a list of the top corporate air polluters in the U.S. from ...

Target Launches First-Class Recycling Campaign

Target Launches First-Class Recycling Campaign
In case you missed this, the April 8 issue of Newsweek, on sale April 8, has a cover that ...

New CO2 Maps Offer Unprecedented Detail

New CO2 Maps Offer Unprecedented Detail
A new map offers more than 100 times the detail of previous inventories of carbon dioxide. The map, from Vulcan, a ...

Today's News

Recycle To Save Energy–The Sooner The Better

Recycle To Save Energy–The Sooner The Better

Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »

Using Green IT To Get Out Of The Red And Into The Black
Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Environmental Initiatives Top Of Mind For Financial Services Execs

Environmental Initiatives Top Of Mind For Financial Services Execs

Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...

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Consumers Want Brands To Solve Climate Crisis
Belief In Global Warming Slips
U.S. Lags Behind On Green Consumption And Behavior
Restaurants Explore Sustainability With ‘Conserve’ Initiative

Restaurants Explore Sustainability With ‘Conserve’ Initiative

This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....

click to view video »

Polar Bears On Thin Ice, Listed As ‘Threatened’
HP Exec On Product Takeback
Sony, Mohawk Bring Greener Products To Market
The Bottom Line

Marketing

Consumers Reward Good Corporate Behavior - Unless There’s A Big Sale

Green Meetings Don’t Have To Cost More Green

Green Marketing Campaigns Not Sticking

Emissions

Mars Snackfood Unwraps Landfill Gas Project

Honeywell, Airbus, JetBlue, IAE Developing Aviation Biofuel

EnerNOC Buys Offsets To Remain Carbon Neutral

Hi-Tech

EPS Developing Energy Use Monitoring System

Dell To Increase PC Energy Efficiency 25% By 2010

HP Exec On Product Takeback

Efficiency

Restaurants Explore Sustainability With ‘Conserve’ Initiative

ASHRAE Best Design Practices Could Cut Warehouse Energy Use 30%

Environmental Initiatives Top Of Mind For Financial Services Execs

Manufacturing

Dupont, Genencor Invest $140M In Cellulosic Ethanol Joint Venture

Smart Papers Installing Honeywell Biomass Co-Gen Plant

Ford Racks Up Another Environmental First

Carbon Offsets/RECs

Voluntary Carbon Market Tripled In 2007, Hit $331M

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

CSR Reports

Starbucks Plans Renewable Energy Buy, Green Building Standards

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Major Players

Recycle To Save Energy–The Sooner The Better

With $100M, Duke Energy Joins Rooftop Solar Movement

Sony, Mohawk Bring Greener Products To Market

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