Green Marketing
Green marketing focuses on the green marketing efforts companies use, including corporate social responsibility plans and sustainability efforts. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. These articles look at all of the implications of green marketing, from product modification and processing to packaging and green advertising.
Traditional, Tried and True Campaigning Tactics for your Energy Project
When working to combat opposition, campaigns often employ the use of new mediums of communication. Facebook, Twitter, and various real-time social ...
Earth Day Briefing: Coke, Pepsi, Whole Foods, Target, Caribou Coffee
It's that time of year again. In celebration of Earth Day on April 22 companies have been unveiling green initiatives all over the place. Here's ...
Sustainability Efforts at Sheraton Denver Downtown
Sustainability Efforts at Sheraton Denver Downtown.
Accor Hotels Target 10% Cuts in CO2, Energy Use
Hotel operator Accor has launched a set of sustainability targets for 2015 across the group's 4,400 hotels owned and leased hotels worldwide.
The announcement follows a ...
Chevy’s EcoLogic Stickers Unveiled
Here's a video of the Ecologic stickers that Chevy unveiled earlier this year (read our story). The sticker details how ...
Kimberly-Clark to Launch Bamboo Toilet Paper
Kimberly-Clark's U.K. line of Andrex toilet tissue will launch Andrex Eco, made with 90 percent recycled fiber and 10 percent bamboo, the company said.
All ...
Consumers Don’t Trust Green Product Claims, Survey Says
Eight in ten Americans don't believe companies are addressing all of their environmental impacts, and only 44 percent trust companies' green claims, according to research ...
FTC Increasing Scrutiny of Green Claims, Former Director Says
The Federal Trade Commission is intensifying its scrutiny of marketers' green claims, according to an attorney and former FTC employee.
In a column for CorporateComplianceInsights.com, ...
5 Marketplace Trends That Will Shape the Green Economy and Change Brands
The dawn of a more resourceful, creative and sustainable economy is beginning, with a growing number of New Consumers re-thinking what ...
Taking Sustainability to the Consumer
Chris Ashworth at the 2011 Electrical Industry Conference presenting an overview of the CIMCIG report: The Commercial Value of Sustainability.
Green Branding at Sears
Dr. James Gray-Donald discusses green branding and eco products at Sears ...
AT&T Will Give Eco-Rating to All Branded Mobile Devices
AT&T in collaboration with sustainable business strategists BSR is developing an eco-ratings system that will result in easy-to-read labels for all AT&T-branded mobile devices. Implementation ...
Green Companies Quiet on Eco Credentials
Bourbon distillery Maker's Mark, tile maker Fireclay Tile and design materials manufacturer Kirei are three examples of green companies that do not boast about their ...
Will Customers Pay More for ‘Green?’
Will people pay to go green? That's a key question - maybe the question - for any company committed to sustainability. At Walmart, ...
Standards & Compliance Briefing: GreenScreens, Global Sustainable Tourism Council, WaterSense, CarbonNeutral
NSF International now offers chemical reviews in accordance with Clean Production Action's (CPA) GreenScreen for Safer Chemicals program. The Greenscreen scores chemicals from one through ...
Clorox Puts Ingredient Lists in the Palm of Consumers’ Hands
Clorox has launched a smartphone application to help consumers look up the ingredients of its household and commercial products.
The Clorox Ingredients Inside ...
Group Pressure Could Form Green Consumers
Green marketing should focus on how consumers respond to social pressure from those around them, rather than trying to force individual consumers to change ...
Google’s Top Green Search Terms
“Solar energy,” “garbage islands” and “reusable water bottle” were among the fastest-rising search queries in 2011, Google has revealed.
Although none of the ...
Shell Wins Emissions Reduction Advertising Battle
The U.K.'s advertising watchdog has ruled in favor of oil giant Shell over claims it made in a magazine advert that its biofuels reduced CO2 ...
Coke Pulls Polar Bear Cans after Customer Confusion
Coca-Cola has been forced to re-design cans meant to highlight its partnership with the World Wildlife Fund, after customers complained that the cans ...
