Green Marketing

Green marketing focuses on the green marketing efforts companies use, including corporate social responsibility plans and sustainability efforts. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. These articles look at all of the implications of green marketing, from product modification and processing to packaging and green advertising.

Will Customers Pay More for ‘Green?’

Will Customers Pay More for ‘Green?’Will people pay to go green? That's a key question - maybe the question - for any company committed to sustainability. At Walmart, ...

February 7, 2012

EL Pro Standards & Compliance Briefing: GreenScreens, Global Sustainable Tourism Council, WaterSense, CarbonNeutral

Standards & Compliance Briefing: GreenScreens, Global Sustainable Tourism Council, WaterSense, CarbonNeutralNSF International now offers chemical reviews in accordance with Clean Production Action's (CPA) GreenScreen for Safer Chemicals program. The Greenscreen scores chemicals from one through ...

February 7, 2012

Clorox Puts Ingredient Lists in the Palm of Consumers’ Hands

Clorox Puts Ingredient Lists in the Palm of Consumers’ HandsClorox has launched a smartphone application to help consumers look up the ingredients of its household and commercial products. The Clorox Ingredients Inside ...

January 20, 2012

Group Pressure Could Form Green Consumers

Group Pressure Could Form Green ConsumersGreen marketing should focus on how consumers respond to social pressure from those around them, rather than trying to force individual consumers to change ...

January 17, 2012

EL Pro Google's Top Green Search Terms

Google’s Top Green Search Terms“Solar energy,” “garbage islands” and “reusable water bottle” were among the fastest-rising search queries in 2011, Google has revealed. Although none of the ...

December 20, 2011

Shell Wins Emissions Reduction Advertising Battle

Shell Wins Emissions Reduction Advertising BattleThe U.K.'s advertising watchdog has ruled in favor of oil giant Shell over claims it made in a magazine advert that its biofuels reduced CO2 ...

December 15, 2011

Coke Pulls Polar Bear Cans after Customer Confusion

Coke Pulls Polar Bear Cans after Customer ConfusionCoca-Cola has been forced to re-design cans meant to highlight its partnership with the World Wildlife Fund, after customers complained that the cans ...

December 5, 2011

Mercedes Benz Unveils Efficient ‘Aero Trailer’

Mercedes Benz Unveils Efficient ‘Aero Trailer’Mercedes Benz has designed a concept haulage trailer that reduces wind resistance by 18 percent and improves fuel economy by 5 percent. The product, with the working ...

December 2, 2011

The Lost Art of Authenticating Real

The Lost Art of Authenticating RealMaybe it's the impending election, maybe it's the omnipresence of digital lives, but everyone is talking about authenticity. Oddly, mostly, it’s ...

November 15, 2011

Chemical Firms Report Carbon Management Progress

Chemical Firms Report Carbon Management ProgressSome 26 percent of major chemical companies now report top-level carbon management strategies, according to a survey by IT firm Computer Sciences Corporation and Chemical Week ...

October 31, 2011

Do I Care about the Environment? You Tell Me

Do I Care about the Environment? You Tell MeConsumer behaviour change. These three words seem to be appearing with increasing frequency within the conversations around sustainability in many if not ...

October 31, 2011

Carbon-Neutral Banks ‘Aren’t Greener’

Carbon-Neutral Banks ‘Aren’t Greener’Banks are fooling investors and the public with false claims of carbon neutrality, according to a report from carbon data publishing site Ecodesk. In the ...

October 19, 2011

Local Support May Be the Key to Success

Local Support May Be the Key to SuccessWhen looking to gain public support for your renewable energy project, developing a grassroots campaign may be your best strategy. Many ...

October 5, 2011

Consumers Value Environment Less than Economic Development

Consumers Value Environment Less than Economic DevelopmentThe environment is only the second-most important issue for companies to address, chosen by 21 percent of adults in the ten-nation 2011 ...

October 4, 2011

Ditch the Standards – Sustainable Companies Should be Unique, Consultants Say

Ditch the Standards – Sustainable Companies Should be Unique, Consultants SayCompanies shouldn't necessarily meet sustainability standards but should devise their own "unique ethical proposition," according to Rasmus Bech Hansen of brand consultancy Venturethree and Jens ...

October 3, 2011

More Consumers Believe Sustainability Claims – But Many Still Skeptical

More Consumers Believe Sustainability Claims – But Many Still SkepticalAmericans today are more likely to believe businesses’ green claims, but 39 percent still say that companies’ assertions about the environment are not accurate, ...

September 22, 2011

EPA Launches Green Product Web Portal

EPA Launches Green Product Web PortalThe U.S. Environmental Protection Agency has launched a green products web portal that can help manufacturers find information on standards and criteria for designing greener ...

September 22, 2011

EcoAd Patent Fast-Tracked

EcoAd Patent Fast-TrackedEcoMedia's application seeking patent protection for its controversial EcoAd advertising program has been granted special status within the Commerce Department's U.S. Patent and Trademark Office. The special ...

September 20, 2011

12 Ways To Turn Green Intentions Into Green Actions

12 Ways To Turn Green Intentions Into Green ActionsEighty-two percent of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This ...

September 15, 2011

Empire State Building Awarded LEED Gold Certification

Empire State Building Awarded LEED Gold CertificationThe Empire State Building has been awarded LEED Gold for Existing Buildings certification. It is the tallest and almost certainly the best-known building in the U.S. to ...

September 14, 2011