Green Marketing
Green marketing focuses on the green marketing efforts companies use, including corporate social responsibility plans and sustainability efforts. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. These articles look at all of the implications of green marketing, from product modification and processing to packaging and green advertising.
Will Customers Pay More for ‘Green?’
Will people pay to go green? That's a key question - maybe the question - for any company committed to sustainability. At Walmart, ...
Standards & Compliance Briefing: GreenScreens, Global Sustainable Tourism Council, WaterSense, CarbonNeutral
NSF International now offers chemical reviews in accordance with Clean Production Action's (CPA) GreenScreen for Safer Chemicals program. The Greenscreen scores chemicals from one through ...
Clorox Puts Ingredient Lists in the Palm of Consumers’ Hands
Clorox has launched a smartphone application to help consumers look up the ingredients of its household and commercial products.
The Clorox Ingredients Inside ...
Group Pressure Could Form Green Consumers
Green marketing should focus on how consumers respond to social pressure from those around them, rather than trying to force individual consumers to change ...
Google's Top Green Search Terms
“Solar energy,” “garbage islands” and “reusable water bottle” were among the fastest-rising search queries in 2011, Google has revealed.
Although none of the ...
Shell Wins Emissions Reduction Advertising Battle
The U.K.'s advertising watchdog has ruled in favor of oil giant Shell over claims it made in a magazine advert that its biofuels reduced CO2 ...
Coke Pulls Polar Bear Cans after Customer Confusion
Coca-Cola has been forced to re-design cans meant to highlight its partnership with the World Wildlife Fund, after customers complained that the cans ...
Mercedes Benz Unveils Efficient ‘Aero Trailer’
Mercedes Benz has designed a concept haulage trailer that reduces wind resistance by 18 percent and improves fuel economy by 5 percent.
The product, with the working ...
The Lost Art of Authenticating Real
Maybe it's the impending election, maybe it's the omnipresence of digital lives, but everyone is talking about authenticity. Oddly, mostly, it’s ...
Chemical Firms Report Carbon Management Progress
Some 26 percent of major chemical companies now report top-level carbon management strategies, according to a survey by IT firm Computer Sciences Corporation and Chemical Week ...
Do I Care about the Environment? You Tell Me
Consumer behaviour change. These three words seem to be appearing with increasing frequency within the conversations around sustainability in many if not ...
Carbon-Neutral Banks ‘Aren’t Greener’
Banks are fooling investors and the public with false claims of carbon neutrality, according to a report from carbon data publishing site Ecodesk.
In the ...
Local Support May Be the Key to Success
When looking to gain public support for your renewable energy project, developing a grassroots campaign may be your best strategy. Many ...
Consumers Value Environment Less than Economic Development
The environment is only the second-most important issue for companies to address, chosen by 21 percent of adults in the ten-nation 2011 ...
Ditch the Standards – Sustainable Companies Should be Unique, Consultants Say
Companies shouldn't necessarily meet sustainability standards but should devise their own "unique ethical proposition," according to Rasmus Bech Hansen of brand consultancy Venturethree and Jens ...
More Consumers Believe Sustainability Claims – But Many Still Skeptical
Americans today are more likely to believe businesses’ green claims, but 39 percent still say that companies’ assertions about the environment are not accurate, ...
EPA Launches Green Product Web Portal
The U.S. Environmental Protection Agency has launched a green products web portal that can help manufacturers find information on standards and criteria for designing greener ...
EcoAd Patent Fast-Tracked
EcoMedia's application seeking patent protection for its controversial EcoAd advertising program has been granted special status within the Commerce Department's U.S. Patent and Trademark Office.
The special ...
12 Ways To Turn Green Intentions Into Green Actions
Eighty-two percent of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This ...
Empire State Building Awarded LEED Gold Certification
The Empire State Building has been awarded LEED Gold for Existing Buildings certification.
It is the tallest and almost certainly the best-known building in the U.S. to ...
