http://www.environmentalleader.com Environmental Leader Fri, 25 May 2012 17:41:13 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.environmentalleader.com/2012/05/14/traditional-tried-and-true-campaigning-tactics-for-your-energy-project/ http://www.environmentalleader.com/2012/05/14/traditional-tried-and-true-campaigning-tactics-for-your-energy-project/#comments Mon, 14 May 2012 13:52:13 +0000 Al Maiorino http://www.environmentalleader.com/?p=76421 When working to combat opposition, campaigns often employ the use of new mediums of communication. Facebook, Twitter, and various real-time social media platforms have become a central focus of many public affairs organizations. Utilizing these platforms is effective and produces results in a number of ways. It is even safe to say that in our [...]]]> http://www.environmentalleader.com/2012/05/14/traditional-tried-and-true-campaigning-tactics-for-your-energy-project/feed/ 1 http://www.environmentalleader.com/2012/04/20/earth-day-briefing-coke-pepsi-whole-foods-target-caribou-coffee/ http://www.environmentalleader.com/2012/04/20/earth-day-briefing-coke-pepsi-whole-foods-target-caribou-coffee/#comments Fri, 20 Apr 2012 13:15:19 +0000 Environmental Leader http://www.environmentalleader.com/?p=74716 It’s that time of year again. In celebration of Earth Day on April 22 companies have been unveiling green initiatives all over the place. Here’s a selection of those that caught our eye. Whole Foods Market has announced that it will become the first national retailer to no longer carry “red-rated” wild-caught seafood in its [...]]]> http://www.environmentalleader.com/2012/04/20/earth-day-briefing-coke-pepsi-whole-foods-target-caribou-coffee/feed/ 1 http://www.environmentalleader.com/2012/04/20/sustainability-efforts-at-sheraton-denver-downtown/ http://www.environmentalleader.com/2012/04/20/sustainability-efforts-at-sheraton-denver-downtown/#comments Fri, 20 Apr 2012 10:25:40 +0000 Environmental Leader http://www.environmentalleader.com/?p=73223 Sustainability Efforts at Sheraton Denver Downtown.]]> http://www.environmentalleader.com/2012/04/20/sustainability-efforts-at-sheraton-denver-downtown/feed/ 0 http://www.environmentalleader.com/2012/04/17/accor-hotels-target-10-cuts-in-co2-energy-use/ http://www.environmentalleader.com/2012/04/17/accor-hotels-target-10-cuts-in-co2-energy-use/#comments Tue, 17 Apr 2012 13:27:47 +0000 Environmental Leader http://www.environmentalleader.com/?p=74403 Hotel operator Accor has launched a set of sustainability targets for 2015 across the group’s 4,400 hotels owned and leased hotels worldwide. The announcement follows a review finding that 70 percent of Accor’s major account customers have integrated sustainable development criteria in their supplier policies. The 21 quantified goals, announced through Accor’s Planet 21 sustainability [...]]]> http://www.environmentalleader.com/2012/04/17/accor-hotels-target-10-cuts-in-co2-energy-use/feed/ 1 http://www.environmentalleader.com/2012/04/05/chevys-ecologic-stickers-unveiled/ http://www.environmentalleader.com/2012/04/05/chevys-ecologic-stickers-unveiled/#comments Thu, 05 Apr 2012 10:16:31 +0000 Environmental Leader http://www.environmentalleader.com/?p=73196 Here’s a video of the Ecologic stickers that Chevy unveiled earlier this year (read our story). The sticker details how the car is made, its potential fuel efficiency and its ecological benefits. It will also tell you what percentage of it can be recycled after the car’s lifespan.]]> http://www.environmentalleader.com/2012/04/05/chevys-ecologic-stickers-unveiled/feed/ 0 http://www.environmentalleader.com/2012/03/28/kimberly-clark-to-launch-bamboo-toilet-paper/ http://www.environmentalleader.com/2012/03/28/kimberly-clark-to-launch-bamboo-toilet-paper/#comments Wed, 28 Mar 2012 13:50:58 +0000 Environmental Leader http://www.environmentalleader.com/?p=72969 Kimberly-Clark’s U.K. line of Andrex toilet tissue will launch Andrex Eco, made with 90 percent recycled fiber and 10 percent bamboo, the company said. All packaging for the Eco tissue is sourced from 100 percent recycled content, and can be recycled, including the core, plastic packaging, and packaging used during distribution to retailers, the company [...]]]> http://www.environmentalleader.com/2012/03/28/kimberly-clark-to-launch-bamboo-toilet-paper/feed/ 1 http://www.environmentalleader.com/2012/03/28/consumers-dont-trust-green-product-claims-survey-says/ http://www.environmentalleader.com/2012/03/28/consumers-dont-trust-green-product-claims-survey-says/#comments Wed, 28 Mar 2012 06:52:15 +0000 Environmental Leader http://www.environmentalleader.com/?p=72928 Eight in ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims, according to research by Cone Communications. This skepticism may affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2011 Cone Green Gap Trend [...]]]> http://www.environmentalleader.com/2012/03/28/consumers-dont-trust-green-product-claims-survey-says/feed/ 3 http://www.environmentalleader.com/2012/03/20/ftc-increasing-scrutiny-of-green-claims-former-director-says/ http://www.environmentalleader.com/2012/03/20/ftc-increasing-scrutiny-of-green-claims-former-director-says/#comments Tue, 20 Mar 2012 14:20:55 +0000 Environmental Leader http://www.environmentalleader.com/?p=72143 The Federal Trade Commission is intensifying its scrutiny of marketers’ green claims, according to an attorney and former FTC employee. In a column for CorporateComplianceInsights.com, Thomas A. Cohn — the former director of the FTC’s Northeast Region and now a partner in law firm LeClairRyan’s Manhattan office — warns that the commission has stepped up [...]]]> http://www.environmentalleader.com/2012/03/20/ftc-increasing-scrutiny-of-green-claims-former-director-says/feed/ 0 http://www.environmentalleader.com/2012/03/16/5-marketplace-trends-that-will-shape-the-green-economy-and-change-brands/ http://www.environmentalleader.com/2012/03/16/5-marketplace-trends-that-will-shape-the-green-economy-and-change-brands/#comments Fri, 16 Mar 2012 10:24:32 +0000 Environmental Leader http://www.environmentalleader.com/?p=71286 The dawn of a more resourceful, creative and sustainable economy is beginning, with a growing number of New Consumers re-thinking what really matters and creating new ways to do more with less. BBMG’s Raphael Bemporad and Mitch Baranowski introduce you to these values-aspirational, practical purchasers and share five emblematic trends that show how this group [...]]]> http://www.environmentalleader.com/2012/03/16/5-marketplace-trends-that-will-shape-the-green-economy-and-change-brands/feed/ 0 http://www.environmentalleader.com/2012/03/15/taking-sustainability-to-the-consumer/ http://www.environmentalleader.com/2012/03/15/taking-sustainability-to-the-consumer/#comments Thu, 15 Mar 2012 13:06:31 +0000 Environmental Leader http://www.environmentalleader.com/?p=71284 Chris Ashworth at the 2011 Electrical Industry Conference presenting an overview of the CIMCIG report: The Commercial Value of Sustainability.]]> http://www.environmentalleader.com/2012/03/15/taking-sustainability-to-the-consumer/feed/ 0 http://www.environmentalleader.com/2012/02/29/green-branding-at-sears/ http://www.environmentalleader.com/2012/02/29/green-branding-at-sears/#comments Wed, 29 Feb 2012 08:11:05 +0000 Environmental Leader http://www.environmentalleader.com/?p=70094 Dr. James Gray-Donald discusses green branding and eco products at Sears Canada.]]> http://www.environmentalleader.com/2012/02/29/green-branding-at-sears/feed/ 0 http://www.environmentalleader.com/2012/02/24/att-bsr-will-give-sustainability-rating-to-all-att-branded-mobile-devices/ http://www.environmentalleader.com/2012/02/24/att-bsr-will-give-sustainability-rating-to-all-att-branded-mobile-devices/#comments Fri, 24 Feb 2012 12:26:40 +0000 Environmental Leader http://www.environmentalleader.com/?p=70592 AT&T in collaboration with sustainable business strategists BSR is developing an eco-ratings system that will result in easy-to-read labels for all AT&T-branded mobile devices. Implementation is expected in the next few months. The eco-rating system will cover attributes such as: environmentally preferable materials, energy efficiency, responsible end-of-life treatment and environmentally-responsible manufacturing. The system will be [...]]]> http://www.environmentalleader.com/2012/02/24/att-bsr-will-give-sustainability-rating-to-all-att-branded-mobile-devices/feed/ 1 http://www.environmentalleader.com/2012/02/13/green-companies-quiet-on-eco-credentials/ http://www.environmentalleader.com/2012/02/13/green-companies-quiet-on-eco-credentials/#comments Mon, 13 Feb 2012 09:00:59 +0000 Environmental Leader http://www.environmentalleader.com/?p=69854 Bourbon distillery Maker’s Mark, tile maker Fireclay Tile and design materials manufacturer Kirei are three examples of green companies that do not boast about their eco credentials, according to an article on CNN Money. Maker’s Mark’s headquarters (pictured) is in a nature reserve, it recycles its bourbon byproducts to power its plant and an on-site [...]]]> http://www.environmentalleader.com/2012/02/13/green-companies-quiet-on-eco-credentials/feed/ 2 http://www.environmentalleader.com/2012/02/07/will-customers-pay-more-for-green/ http://www.environmentalleader.com/2012/02/07/will-customers-pay-more-for-green/#comments Tue, 07 Feb 2012 14:22:58 +0000 Environmental Leader http://www.environmentalleader.com/?p=69528 Will people pay to go green? That’s a key question – maybe the question – for any company committed to sustainability. At Walmart, we’ve learned that the answer is a bit nuanced: Basically, usually not – but it depends. Some customers will pay more for certain products that are better for the environment, and their [...]]]> http://www.environmentalleader.com/2012/02/07/will-customers-pay-more-for-green/feed/ 6 http://www.environmentalleader.com/2012/02/07/standards-compliance-briefing-greenscreens-global-sustainable-tourism-council-watersense-carbonneutral/ http://www.environmentalleader.com/2012/02/07/standards-compliance-briefing-greenscreens-global-sustainable-tourism-council-watersense-carbonneutral/#comments Tue, 07 Feb 2012 12:19:59 +0000 Environmental Leader http://www.environmentalleader.com/?p=69535 NSF International now offers chemical reviews in accordance with Clean Production Action’s (CPA) GreenScreen for Safer Chemicals program. The Greenscreen scores chemicals from one through four, defining progressively safer chemicals, one for chemicals of high concern and four for a chemical with low hazard, allowing for hazard reduction and potential substitution, NSF said. The Global [...]]]> http://www.environmentalleader.com/2012/02/07/standards-compliance-briefing-greenscreens-global-sustainable-tourism-council-watersense-carbonneutral/feed/ 0