http://www.environmentalleader.com Environmental Leader Fri, 10 Feb 2012 14:49:07 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.environmentalleader.com/2012/02/07/will-customers-pay-more-for-green/ http://www.environmentalleader.com/2012/02/07/will-customers-pay-more-for-green/#comments Tue, 07 Feb 2012 14:22:58 +0000 Environmental Leader http://www.environmentalleader.com/?p=69528 Will people pay to go green? That’s a key question – maybe the question – for any company committed to sustainability. At Walmart, we’ve learned that the answer is a bit nuanced: Basically, usually not – but it depends. Some customers will pay more for certain products that are better for the environment, and their [...]]]> http://www.environmentalleader.com/2012/02/07/will-customers-pay-more-for-green/feed/ 6 http://www.environmentalleader.com/2012/02/07/standards-compliance-briefing-greenscreens-global-sustainable-tourism-council-watersense-carbonneutral/ http://www.environmentalleader.com/2012/02/07/standards-compliance-briefing-greenscreens-global-sustainable-tourism-council-watersense-carbonneutral/#comments Tue, 07 Feb 2012 12:19:59 +0000 Environmental Leader http://www.environmentalleader.com/?p=69535 NSF International now offers chemical reviews in accordance with Clean Production Action’s (CPA) GreenScreen for Safer Chemicals program. The Greenscreen scores chemicals from one through four, defining progressively safer chemicals, one for chemicals of high concern and four for a chemical with low hazard, allowing for hazard reduction and potential substitution, NSF said. The Global [...]]]> http://www.environmentalleader.com/2012/02/07/standards-compliance-briefing-greenscreens-global-sustainable-tourism-council-watersense-carbonneutral/feed/ 0 http://www.environmentalleader.com/2012/01/20/clorox-puts-ingredient-lists-in-the-palm-of-consumers-hands/ http://www.environmentalleader.com/2012/01/20/clorox-puts-ingredient-lists-in-the-palm-of-consumers-hands/#comments Fri, 20 Jan 2012 18:03:15 +0000 Environmental Leader http://www.environmentalleader.com/?p=68664 Clorox has launched a smartphone application to help consumers look up the ingredients of its household and commercial products. The Clorox Ingredients Inside App and mobile website are an extension of the company’s Ingredients Inside program, which in February 2010 began publishing ingredients lists for hundreds of the company’s products on its website. Clorox says [...]]]> http://www.environmentalleader.com/2012/01/20/clorox-puts-ingredient-lists-in-the-palm-of-consumers-hands/feed/ 1 http://www.environmentalleader.com/2012/01/17/group-pressure-could-form-green-consumers/ http://www.environmentalleader.com/2012/01/17/group-pressure-could-form-green-consumers/#comments Tue, 17 Jan 2012 20:24:34 +0000 Environmental Leader http://www.environmentalleader.com/?p=68442 Green marketing should focus on how consumers respond to social pressure from those around them, rather than trying to force individual consumers to change their habits, according to brand consultant and Environmental Leader columnist Guy Champniss. Writing for the Guardian, Champniss says discussions on sustainable consumption have tended to focus on the antagonistic relationship between [...]]]> http://www.environmentalleader.com/2012/01/17/group-pressure-could-form-green-consumers/feed/ 0 http://www.environmentalleader.com/2011/12/20/google-reveals-top-green-searches/ http://www.environmentalleader.com/2011/12/20/google-reveals-top-green-searches/#comments Tue, 20 Dec 2011 11:15:33 +0000 Environmental Leader http://www.environmentalleader.com/?p=67185 “Solar energy,” “garbage islands” and “reusable water bottle” were among the fastest-rising search queries in 2011, Google has revealed. Although none of the top ten fastest-rising global search queries were obviously green terms – the podium was occupied by YouTube pop star Rebecca Black, Facebook rival Google+ and the passing of Jackass star Ryan Dunn  [...]]]> http://www.environmentalleader.com/2011/12/20/google-reveals-top-green-searches/feed/ 0 http://www.environmentalleader.com/2011/12/15/shell-wins-emissions-reduction-advertising-battle/ http://www.environmentalleader.com/2011/12/15/shell-wins-emissions-reduction-advertising-battle/#comments Thu, 15 Dec 2011 14:12:53 +0000 Environmental Leader http://www.environmentalleader.com/?p=66811 The U.K.’s advertising watchdog has ruled in favor of oil giant Shell over claims it made in a magazine advert that its biofuels reduced CO2 emissions. Nonprofit ActionAid UK had challenged that the advert, which called the fuels “one of the most effective ways of reducing CO2 from cars and trucks today,” was misleading. ActionAid [...]]]> http://www.environmentalleader.com/2011/12/15/shell-wins-emissions-reduction-advertising-battle/feed/ 0 http://www.environmentalleader.com/2011/12/05/coke-pulls-polar-bear-cans-after-customer-confusion/ http://www.environmentalleader.com/2011/12/05/coke-pulls-polar-bear-cans-after-customer-confusion/#comments Mon, 05 Dec 2011 20:51:08 +0000 Environmental Leader http://www.environmentalleader.com/?p=66191 Coca-Cola has been forced to re-design cans meant to highlight its partnership with the World Wildlife Fund, after customers complained that the cans looked too much like those for Diet Coke. Coke unveiled the white cans emblazoned with silver polar bears on November 1, as it launched Arctic Home, a commitment of $2 million to [...]]]> http://www.environmentalleader.com/2011/12/05/coke-pulls-polar-bear-cans-after-customer-confusion/feed/ 24 http://www.environmentalleader.com/2011/12/02/mercedes-benz-unveils-efficient-aero-trailer/ http://www.environmentalleader.com/2011/12/02/mercedes-benz-unveils-efficient-aero-trailer/#comments Fri, 02 Dec 2011 14:39:30 +0000 Environmental Leader http://www.environmentalleader.com/?p=66125 Mercedes Benz has designed a concept haulage trailer that reduces wind resistance by 18 percent and improves fuel economy by 5 percent. The product, with the working title “Aero Trailer”, was unveiled at the Trailer 2011 trade show in Kortrijk, Belgium. Innovations in the concept trailer include a front airdam that reduces the distance to [...]]]> http://www.environmentalleader.com/2011/12/02/mercedes-benz-unveils-efficient-aero-trailer/feed/ 1 http://www.environmentalleader.com/2011/11/15/the-lost-art-of-authenticating-real/ http://www.environmentalleader.com/2011/11/15/the-lost-art-of-authenticating-real/#comments Wed, 16 Nov 2011 00:10:45 +0000 John Rooks http://www.environmentalleader.com/?p=65296 Maybe it’s the impending election, maybe it’s the omnipresence of digital lives, but everyone is talking about authenticity. Oddly, mostly, it’s marketers and branders who have taken up the mantle of offering strategies for “being authentic.” But there’s no doubt, as evidenced by the growth of farmer’s markets, the return of the barbershop, and the [...]]]> http://www.environmentalleader.com/2011/11/15/the-lost-art-of-authenticating-real/feed/ 0 http://www.environmentalleader.com/2011/10/31/chemical-firms-report-carbon-management-progress/ http://www.environmentalleader.com/2011/10/31/chemical-firms-report-carbon-management-progress/#comments Mon, 31 Oct 2011 13:30:38 +0000 Environmental Leader http://www.environmentalleader.com/?p=64332 Some 26 percent of major chemical companies now report top-level carbon management strategies, according to a survey by IT firm Computer Sciences Corporation and Chemical Week magazine. This figure is up from 15 percent in 2010, according to the 2011 Sustainability and Compliance Survey, released on Nov. 2. The survey also shows a sharp year-on-year [...]]]> http://www.environmentalleader.com/2011/10/31/chemical-firms-report-carbon-management-progress/feed/ 0