Green Marketing
Green marketing focuses on the green marketing efforts companies use, including corporate social responsibility plans and sustainability efforts. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. These articles look at all of the implications of green marketing, from product modification and processing to packaging and green advertising.
Reevaluating the Marketing of ‘Stuff’
If I want to live in a more sustainable/efficient house, I know what to do. I do a blower-door test, install ...
Are Your Marketing Claims ‘Green Guide’ Compliant?
Upcoming Changes Further Limit Environmental Claims
Last fall, the Federal Trade Commission (FTC) proposed revisions to its “Guides for the Use of ...
The Rise of Photovoltaics
Did you notice something interesting recently in your local community? Roofs with solar panels are spreading rapidly as renewable energy ...
Renewable Energy on the Radio
Educating the public is important for any project, and even more so for industries people know little about. To garner support, ...
CBS Signs 20 New Advertisers to EcoAd
Boston Properties, Cirque du Soleil (pictured), Ford Dealers of Northern California, Solar City and Winthrop Hospital are among almost 20 new advertisers signed up to ...
Where the Regulators Do Not Tread: Lessons From the Greenlist Case
The enforcement environment for green marketing changed last month, not under the supervision of the Federal Trade Commission, but thanks ...
Super Green Consumers Indulge Taste for Bling
“Super green” consumers – those engaged in the highest amount of environmentally-friendly activities – are top earners with a penchant for luxury items, ...
Which Brands Do Consumers Think Are Greenest?
2011 Green Brand leaders and their best practices are profiled by Annie Longsworth, Global Sustainability Practices Leader for Cohn & Wolfe in a video interview with Bill Roth, founder of Earth 2017 and author of ...
How Brands are Selling Green in China
China's insatiable appetite for growth has created some of the world's most polluted cities and rising concerns about food safety, air ...
Travelocity’s Barbara Anderson on the ‘Better Travel, Better World’ Program
Barbra Anderson of Travelocity Discusses the Company's "Better Travel, Better World" Program at a DallasSVP event.
Wink: More on Sustainability in Marketing
For those of you who have read this column for the past few months, you will likely think of me as ...
Seventh Gen, Whole Foods Top Green Brands Ranking
Seventh Generation and Whole Foods have topped survey respondents' rankings of the greenest U.S. brands, even as consumer appetite for green products expands to include ...
UBS, Citi Outperform Their Reputations, Study Finds
Google, Apple and Honda have earned reputations that far exceed their actual environmental, social and governance (ESG) performance, while UBS and Citi don’t ...
Green Marketing & Branding: Creating Bahavior Change
Green marketing and branding discussion from GoGreen'11 Austin.
Introduction: Nicki Macfarlane - ProGraphix
Moderator: David Rockwood - GSD&M Idea ...
Companies Fail To Educate Consumers on Energy Management Systems
A new survey from the Consumer Electronics Association found consumers are concerned about the cost of their energy use, yet lack awareness of emerging ...
UPS, Live Nation to Offset Travel and Shipping Emissions
UPS and Live Nation Entertainment has struck a partnership to offset the carbon emissions from ticket shipping and musician travel.
The multi-year sponsorship alliance is ...
Trilliant Talks Cleantech at Green:Net 2011
Trilliant's Sr. Marketing Director talks about cleantech with GigaOm's Katie Fehrenbacher.
Diana Verde Nieto Discusses Sustainable Creativity
Diana Verde Nieto, founder and former CEO Of Clownfish, a global sustainability communications firm, discusses sustainable creativity at TEDxPalermo.
Consumers Never Heard of ‘Biobased’ – But Know It’s Green
Most consumers say that biobased products are green - even though only a minority recognize the term "biobased", according to research by a biotechnology company....
The Linguistic Landscape of Sustainability: Green Progeria
“Language shapes the way we think, and determines what we can think about.”
-Linguist, Benjamin Whorf
In this Whorf is correct: language ...
Tesco Tackles Food Waste with Ethylene-Absorbing Strips
